Marketing
Q: The 4 Ps stand for Product, Price, Place, and this
What is Promotion?
Q: Money a company earns minus expenses
What is Profit?
Q: A person who starts a business
What is an Entrepreneur?
Q: This company created the iPhone
What is Apple?
Q: CEO stands for
What is Chief Executive Officer?
Q: This company is known for its “Just Do It” slogan
What is Nike?
Q: The point where revenue equals costs
What is Break-even Point?
Q: Funding from investors in exchange for ownership
What is Equity Financing?
Q: Streaming giant known for binge-watching
What is Netflix?
Q: Costs that don’t change with production
What are Fixed Costs?
Q: Marketing strategy focused on a specific group of consumers
What is Target Marketing?
Q: This financial statement shows assets, liabilities, equity
What is a Balance Sheet?
Q: A short summary of a business idea
What is an Elevator Pitch?
Q: Founder of Tesla and SpaceX
Who is Elon Musk?
Q: A plan outlining business goals
What is a Business Plan?
Q: When a brand becomes generic (e.g., “Google it”)
What is Brand Genericization?
Q: Risk vs reward concept in investing
What is Risk-Return Tradeoff?
Q: Startup funded using personal savings
What is Bootstrapping?
Q: Company that dominates online retail
What is Amazon?
Q: Viral marketing spreads like a
What is Virus?
Q: A strategy of charging low prices to enter a market
What is Penetration Pricing?
Q: Value of money over time concept
What is Time Value of Money?
Q: TV-style pitch concept made famous by
What is Shark Tank?
Q: Parent company of Google
What is Alphabet Inc.?
Q: Total sales before expenses
What is Revenue?