Multiple Choice
In terms of marketing, what does CPM stand for?
A. Customer per minute
B. Custom pricing mechanism
C. Cost per mile
D. Cost Per Million
what is (C) cost per mile
________ is the time between the start and completion of a specific campaign.
A. lead time
B. conversion rate
C. lead rate
D. conversion time
what is (A) lead time
What are the three main goals of marketing?
A. Build customer awareness, acquire new customers, and create new products
B. Increase sales, build customer awareness and loyalty, and acquire new customers
C. Write promotional emails, create ad campaigns, and acquire new customers
D. Increase sales, optimize ad and marketing campaigns, and create concepts for new products
what is (B) Increase sales, build customer awareness and loyalty, and acquire new customers
A company must have a ________ account before it can create ads on Snapchat.
A. snapchat business
B. snapchat premium
C. Snapchat Marketing & Advertising
D. Snapchat Ads Manager
what is (D) Snapchat Ads Manager
Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer.
what is (D) a company's image is tied to the actions of the influencer.
The majority of Twitter users are ________.
A. male
B. female
what is male
Which of the following best describes marketing?
A. The process of communicating a company's value to customers
B. The process of buying products and services
C. The process of creating and maintaining the identity of a brand
D. A range of activities that assist customers in resolving issues
what is (A) The process of communicating a company's value to customers
________ is the most popular photo-sharing social media application.
A. instagram
B. facebook
C. pinterest
D. snapchat
what is (A) Instagram
If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?
A. slideshow
B. canvas
C. carousel
D. video
what is (C) carousel
Snapchat was the first ________ application.
A. photo-sharing
B. video-sharing
C. data-deleting
D. instant messaging
what is (C) data-deleting