Marketing
Price/Distrib/Promo
Info Technology
Accounting
$$$
100
These are products that are consumed rapidly, are inexpensive, and purchased with little time and effort.
What are convenience goods?
100
A strategy of setting an initially low price to establish a new product in the market
What is penetrating pricing?
100
At Dell.com, a shopper can build his or her own computer. This “build it yourself” feature is known as this term.
What is mass customization?
100
A manager who oversees all of the business’s accounting activities is known as this.
What is a Controller?
100
Most large corporations trade their stock on the exchange.
What is the NYSE (New York Stock Exchange)?
200
Consumer preference for a particular product and regularly purchase the product because they are satisfied with their performance.
What is brand loyalty?
200
Combination of channels such as direct, retail, wholesale, agents by which a firm gets products to end users
What is a distribution mix?
200
Raw facts and figures get turned into meaningful, useful interpretation of data.
What is Information?
200
Funds that flow into a business from the sale of goods or services are known as this.
What are revenues?
200
When Martha Stewart sold her stock in ImClone after a friend shared secret news about the company, she violated this law?
What is Insider trading?
300
These are groups of people with similar wants and needs who can be expected to show interest in the same products.
What is a target market?
300
Stating prices is odd amounts (i.e. $9.99) or providing discounts are included in this type of strategy.
What is psychological pricing?
300
Pools of data can be searched or sifted through to uncover trends using this method.
What is Data mining
300
Accounting information that is designed to be shared with internal decision makers is known as this.
What is Managerial accounting?
300
The stock market has seen a steady drop in prices over the past year. This is an example of the following type of market.
What is a bear market?
400
You can divide groups into various categories such as geographic, demographic or psychographic.
What is market segmentation?
400
A combination of advertising, personal selling, activities designed to encourage consumer buying, and publicity are all part of this.
What is a promotional mix?
400
Individuals who succeed in gaining unauthorized access to another’s information are known as this.
What are hackers?
400
These type of accountants are called upon to examine a business for a court of law.
What are forensic accountants?
400
When a company first decides to sell stock to the general public, the company will make the following?
What is an Initial Public Offering (IPO)?
500
Product, price, place and promotion are all part of this.
What is a marketing mix?
500
This shows, at any selling price, the amount of loss or profit for each possible volume of sales
What is breakeven analysis?
500
Many businesses use this to protect their email communications from unauthorized access.
What is an encryption system?
500
This was enacted to reduce accounting fraud by making CEOs/CFOs more accountable for reported information.
What is the Sarbanes-Oxley Act?
500
Money functions as a measure of worth, a store of value, and the following:
What is a medium of exchange?
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