Intro to BM
Shareholders
Who invest money into a business and hope that the value of their share will grow?
Revenue
'Income from selling goods and services' defines which key term?
Product, Price, Promotion, Place
What is the Marketing Mix?
A statement expresses what an organisation would like to accomplish.
What is a vision statement?
Government
What is an example of an external stakeholder?
Research and development, Introduction, Growth, Maturity, Decline
What are the stages of the product life-cycle?
Since partnerships are seen as more stable, more financing will be available than for a sole trader.
What is a benefit of a partnership that a sole trader won't have?
Cash in-flow, Cash out-flow, Net Cash Flow, Opening Balance and Closing Balance
What are the elements of a cash flow forecast?
Fad
What is an anomaly in the product life-cycle?
Technology
What does the T in STEEPLE stand for?
Overdrafts, Subsidies and Trade Credit
What are some examples of short term sources of finance?
Boston Matrix
What is a tool to help companies with multiple products decide their marketing strategies?
Quaternary sector
What is a relatively new concept: the service sector that focuses on knowledge?
= Opening stock + Purchases – closing stock
What is the calculation for Cost of Goods Sold? (COGS)
Business to business (B2B)
What type of e-commerce involves supplying other companies the goods and services they need?