Marketing
Unit 1
Music/Sports
Entertainment
General Knowledge
100

The process of planning and executing the conception, pricing, promotion, and distribution of goods and services.

What is marketing?

100

A type of business owned and operated by one individual.

What is a sole trader?

100

This pop star is known for hits like "Shake It Off" and "Love Story.".

What is Taylor Swift?

100

This classic novel, written by J.R.R. Tolkien, follows a group of characters trying to destroy a powerful ring.

What is the Lord of the Rings?

100

This planet is known as the "Red Planet" because of its reddish appearance.

What is Mars?
200

The group of customers a business aims its products at.

What is a target market?

200

These two broad categories classify business goals into financial and non-financial.

What are business objectives?

200

This country won the 2018 FIFA World Cup.

What is France?

200

This animated TV series, created by Matt Groening, has been airing since 1989 and is one of the longest-running TV shows in history.

What is The Simpsons?

200

This famous clock tower is located in London, England.

What is the Big Ben?

300

The group of customers who repeatedly purchase a business’s products and are the main source of its revenue.

What is a customer base?

300

A not-for-profit business that exists to meet a social need.

What is a social enterprise?

300

 In 2012, this soccer player set a record by scoring 91 goals in a calendar year, surpassing the previous record held by Gerd Müller for over 40 years.

Who is Messi?

300

This artist's album "Thriller" remains the best-selling album of all time.

Micheal Jackson

300

 This country is home to the Great Barrier Reef

What is Australia?

400

This marketing principle suggests that 80% of a business’s sales often come from 20% of its customers.

What is the 80/20 rule?

400

Innovation and entrepreneurship are part of this stage in the business life cycle.

What is the business concept development stage?

400

This American tennis legend won 23 Grand Slam singles titles, the most by any player in the Open Era.

Who is Serena Williams?

400

This actor became the first to win an Academy Award for Best Actor for a role in a movie produced by Netflix in 2020.

Who is Joaquin Phoenix?

400

 This country has won the most Olympic gold medals in history.

What is the United States?

500

This marketing strategy involves dividing a broad target market into smaller groups based on shared characteristics like age, income, or location.

What is market segmentation?

500

This government document protects an inventor’s rights to their new product or process.

What is a patent?

500

This American rock band, fronted by Hayley Williams, is known for hits like Misery Business and Still Into You.

What is Paramore?

500

The highest rated TV show on IMDB

Breaking Bad

500

This giant rock formation in Australia is a UNESCO World Heritage site and is sacred to the indigenous people.

What is Uluru?

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