Chapter 9: Meaning of a Brand
____________is a reputation, a perception, and how customers feel about it, that distinguishes it from other alternatives
Brand
what is a franchise?
a business practice that allows a person or a small business to start a business legally using the franchisor's brand, expertise, practices, and established brand model
______________ is a process where new hires are introduced to a company, their fellow employees, and the work environment. (usually only 1-2 days)
employee orientation
what does OSHA stand for?
toxic substances is an example of this harzard
chemical and biological
_________refers to the importance of the brand to its customers.
Brand Equity
give two advantages of owning a franchise
proven start up already developed, and training and advertising already provided
explain what employee on employee onboarding is
Learn how to help teammates achieve the company’s goals, Can go on for many weeks, Ongoing on-the-job training
explain what OSHA is designed to do?
regulate employee safety in the workplace
what is the overall opinion customers have about a company? it can be either good or bad
reputation
_________ is the worth of the brand in financial terms.
Brand Value
explain what royalty fees are
payments that the franchisee makes to the franchisors for the right to operate under a specific brand and utilize its business model
list some things that might happen during employee orientation
filling out paperwork, signing up for medical insurance, signing up for 401K plans, receive ID badge, learn company policies and safety procedures, meet coworkers
give an example of an employee safety plan
•Slip and Fall Prevention
•Emergency evacuation Procedures
•First Aid Training
•Fire Safety Plan
what is brand marketing?
how a company promotes and communicates its brand to build a positive brand reputation and value
what is brand identity?
the visible elements of a brand, like colors, designs, and logos.
why are franchises good for local economy?
businesses help drive growth in local, state and national economies. They are major contributors to small business growth and job creation in nearly every local economy in the United States.
what is the difference between a mission and vision statement.
Mission: Describes an organizations purpose; it’s reason for being, the problem it is solving.
Vision: An aspirational view of the future, that if the company is successful in accomplishing its mission, the company and/or world might look a certain way.
list all 4 hazards
1. Chemical and Biological
2. Environmental
3. Mechanical
4. Physical
what are the four P's of marketing? (they fall under the marketing mix)
product, price, place, promotion
a company needs 3 elements to build a brand. WHAT ARE THEY?
Brand Strategy, Brand Identity, Brand Marketing
list 3 negatives to owning a franchise
start up costs are high, royalty payments, have to follow their rules, and your contractually bound
what are the 4 elements that company values should have?
ACTION, SUPPORT, COST, AND PURPOSE
what are the 4 industry categories that OSHA divides regulations into?
1. Construction
2. General Industry
3. Maritime
4. Agriculture
what does PPE stand for?
personal protective equipment