Social Media Information Systems
A social media information system (SMIS) is a specific
type of information system that supports the sharing of social media content to social network users.
What are the three main SMIS rules
Social Media Providers
Social Media Sponsors
Social Media Communities
What are some Key-performance indicators
Sales statistics
Engagement rates
Conversion rates
What information does social media sites provide businesses?
a variety of demographic data, including age, location, and gender
information on customer interaction and preferences, which can be difficult to attain from other data collections methods
With the help of social media tools, including social intelligence and monitoring/insights analytics, organizations can?
collect large volumes of data
analyze insights in the data
make informed decisions on consumer behavior
How is data collected in Target Market
at the point of sale (POS)
through surveys
on social media platforms
What are the main components of an SMIS
Hardware, data procedures, and people
Define making connections
Connections are facilitated through a variety of social media platforms.
Connections to customers and stakeholders are made by creating and posting engaging content.
Who's information can be viewed on Facebook
people on Facebook
people connected to your pages or events
people in custom audiences
Define Consumer Behavior
Study of how and why people buy and use goods or services.
Social media and the analytical tools provided by many social media platforms allow businesses to create what?
Targeted messages
What is the major component of a social media information system?
People
What are some common SMIS Metrics
Audience growth rates for social media platforms
Total followers on social media platforms
Visitor frequency rates
Conversion rates for site visits
User engagement on social media platforms
What information does Instagram provide through it's Instagram Insights tool?
age range, gender, location, stories the audience sees and engaged with most
Additional data provided include:
reach (how many people were exposed to a post), accounts reached
impressions (how many times content in displayed), and impressions by day for both paid and organic (not paid activity)
How many people were predicted to be using social media by 2021
3.6 Billion
Define Target Market
Audience (group of people) that is defined by specific demographics and behaviors and is most likely to be interested in the product or service being offered by an organization.
In the Data and Procedures Function, Social Media providers deliver what?
content data (data and responses contributed by site users)
connection data (data created from connections and relationships to site content from other sources)
How do you practice Maintaining Connections
Regularly posting content and driving traffic through the use of paid advertisements and incentives that encourage engagement with social media platforms
What tool does Facebook provide to businesses to learn more about their target audience?
Audience Insights
Social media provide an access to what?
Wide range of conversations and interactions that are publicly accessible
What are something considered in the establishment of goals phase
Increase in Brand Awareness: is the extent to which a brand is recognizable and visible in the marketplace
Increase in Conversion Rates: (conversion rates refer to the frequency that a desired action is taken
Increase in Traffic: increase of website and e-commerce traffic
User Engagement: (user engagement is the extent to which users interact with a website, social media site, or other posted media)
What does User communities create within SMIS
user communities create and manage content as well as adhere to established site policies and procedures
users also are responsible for the protection of their personal information and personal profiles
What is one process in the gathering and analysis step
most social media platforms provide analytics tools to help businesses analyze their social media activities
businesses can also hire consultants to assist with analysis of data and to better craft social media strategies
once the data are analyzed, adjustments to the overall SMIS strategy and plan can be made
What is the five step process to marketing research?
1.Defining the problem/opportunity
2.Developing a plan for data collection and analysis
3.Collecting data and information
4.Analyzing data and information
5.Putting the research into meaningful action
How does research into consumer behavior tie together in the various areas?
How they respond to marketing communications?
Do products and services signify personality and social status?
What decision-making criteria are used?
What preferences are exhibited
What are the six steps when designing a SMIS
1.Develop Goals
2.Set and Track Success Metrics
3.Identify Target Market
4.Determine What Customers Value
5.Make Meaningful Connections
6.Analyze the Data