Intro to BM
Models and Tools
HL Only
In the news
Marketing
100
A document that sets out how the organization will meet its business objectives.
What is a business plan
100
Tool developed in the 1960s to help business set strategic objectives.
What is SWOT?
100
Tool that uses management of change concept.
What is Lewins Force field analysis?
100
Business in the food industry that is trying to make healthier products.
What is Cambells?
100
The use of marketing approaches that help bring about changes in behavior.
What is Social Marketing?
200
A form of partnership
What is a cooperative?
200
Tool used to help business plan and set objectives with regard to growth strategies.
What is the Ansoff Matrix?
200
A tool used to identify quality problems.
What is Fishbone diagram?
200
Organization that has had major issues recently with resulting falling sales.
What is Volkswagen?
200
Detailed document that includes objectives, key strategic plans, budget etc.
What is a marketing plan?
300
A simple idea that provides small loans to those who otherwise would have access to it.
What is micro-finance
300
A stakeholder analysis model to help decide strategies and their impact.
What is the power-interest model?
300
Tool designed to help simplify complex decisions.
What is a decision tree?
300
Organization that was started in Wisconson?
What is Culvers?
300
This divides the market based on people's lifestyles or personality characteristics.
What is Psychographic segmentation?
400
A philosophy or set og principles which steers the direction and behavior of an organization
What is a vision statement?
400
Part of contingency plan for changes in the elements of the external environment.
What is the STEEPLE analysis?
400
A quantitative sales forecasting method that predicts future sales based on past sales data.
What is time series analysis?
400
Organization that recently opened a flagship store on 5th ave. in NYC.
What is Microsoft?
400
A group of consumers with common needs or wants that business decides to sell to.
What is a target market?
500
A concept that a business has an obligation to operate in a way that will have a positive impact on society.
What is CSR?
500
A tool used to visualize how consumers perceive a product in relation to other competing products.
What is a position map?
500
A tool used to help plan work schedules.
What is a Gantt chart?
500
Historic organization that is struggling to find new ways to survive.
What is Kodak?
500
This is a feature of a product that differentiates it from other competing products in the market.
What is the unique selling point (USP)?
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