Miscellaneous & Marketing
The two stages of PLC are ...
Introductory and Growth
The two forms of Marketing Advertisement are ___ and ___
Institutional and Product
Any tool or service that uses the Internet to facilitate conversations is called ..
Social Media
The 3 types of Pricing Objectives are
Profit, Sales, & Status Quo
Laws that prohibit wholesalers and retailers from selling below cost is called a
Unfair Trade Practices
The definition of Communications is
The transfer of meaning through an exchange of a common set of symbols
The promotional mix that: Evaluates public attitudes,Identifies issues that may elicit public concern, and Executes programs to gain public understanding and acceptance is called
Public Relations
The 3 types of Company controlled Social Media are called ...
Owned, Earned, & Paid
The quantity of a product that will be sold in the market at various prices for a specified period is called
Demand
An agreement between two or more firms on the price they will charge for a product is called ...
Price Fixing
The two forms of Marketing Communications are ...
Interpersonal and Mass
An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand is called ..
Cooperative Advertisement
A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author’s entries is called a
Blog
The two types of Costs are ..
Variable and Fixed
A medium of communication used to transmit a message is called a
Channel
The interruption of a communication message in the communication process is called ..
Noise
A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called ..
USP - Unique Selling Proposition
Web sites that allow users to upload and distribute multimedia content like videos and photos is called a
Media Sharing Site
The quantity of a product that will be offered to the market by a supplier at various prices for a specific period is called
Supply
The person who decodes the message in the communication process is called a
Receiver
The last two stages of PLC are ___ & ___
Maturity & Decline
A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is called ..
Advertising Campaign
Independent blogs that are not associated with the marketing efforts of any particular company or brand is called a
Non-Corporate Blog
A company’s product sales as a percentage of total sales for that industry is called ..
Market Share
Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer buying and dealer effectiveness is called ..
Sales Promotion