What are extractors, manufacturers, marketers, and service businesses?
100
This is what/who helps the business to focus on setting & meeting goals efficiently and effectively.
What is management?
100
The marketing mix includes these 5 P’s.
What are product, price, place, promotion and people?
100
Education, occupation, age, gender and income are examples of this segmentation factor.
What are demographic characteristics?
100
This marketing function should take into consideration the target market and competition.
What is pricing?
200
This type of business ownership can quickly raise capital (sometimes with a sale of stocks or bonds), but is subject to double taxation.
What is a corporation?
200
Essential management skills include these examples (list two)
What is task-oriented, time management, interpersonal skills, problem solving or communication?
200
These two parts are essential to the marketing concept.
What is satisfying customers and making a profit?
200
This is the process of classifying consumers into groups according to needs & wants.
What is market segmentation?
200
Surveys and other forms of customer feedback are used in this marketing function.
What is marketing information management (MIM)?
300
This type of business ownership provides limited liability but can have up to 35 shareholders.
What is an s-corporation?
300
This function of management includes obtaining & coordinating resources so that objectives can be met.
What is organizing?
300
This is the particular group of consumers at which a product or service is aimed.
What is a target market?
300
This is the goal of marketing.
What is to convert consumers into customers?
300
Determining payment options for customers is included as a part of this marketing function.
What is financing?
400
This type of business ownership is a legal agreement to use another company’s name and to sell the products of an established parent company. It often requires an annual fee plus royalty fees.
What is a franchise?
400
Influencing, guiding and directing people to carry out delegated tasks is part of this function of management.
What is implementing or directing?
400
This third step of the selling process includes educating the customer about the features and benefits of the product.
What is present product?
400
These factors are used to classify consumers into smaller, more precise target markets.
What are demographic, psychographic, geographic and behavioral characteristics?
400
This marketing function is designed to inform or persuade consumers using one-way communication.
What is promotion?
500
This is a type of liability that does not exceed the amount n individual has invested in a partnership or limited liability company.
What is limited liability?
500
These include the following different ways that leaders may lead other people in order to achieve a goal: affiliative, visionary, coaching, facilitating, pace-setting, commanding.
What are leadership styles?
500
After presenting the product, these are the final four steps of the selling process.
What are overcome objections, close the sale, suggestion selling and follow up?
500
Shared attitudes, values, interests, and similar lifestyle choices are all examples of this segmentation factor.
What is psychographic characteristics?
500
Distributing samples at Costco is an example of which marketing function.