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Advertisement Model
Business strategy where a company generates revenue by selling advertising space to other businesses to reach target audiences. Ex) Nike “Just Do It”
Blockchain
A blockchain business is a company that uses blockchain technology, a decentralized and immutable digital ledger, to securely record transactions and track assets across a network, enhancing efficiency, trust, and transparency among participants. Ex) Bitcoin
Data Licensing/Data Selling Model
Legal agreement where a data owner grants permission for another party to use a dataset under specific conditions, while data selling is the process of transferring data, often personal data, in exchange for monetary or other valuable consideration, with various laws defining "sale" differently to include broader concepts of data exchange. Ex) Spotify
E-Commerce Model
Online buying and selling of physical goods, digital products, and services via the internet, using platforms like websites, apps, or marketplaces. Ex) Etsy
Affiliate Marketing Model
A performance-based strategy where a person or company (the affiliate) earns a commission by promoting other company's products or services Ex) Ebay
Bricks-and-Clicks-Model
A business model where a company has both a physical store ("bricks") and an online store ("clicks"). Ex) Walmart
Direct to Consumer
Business model where manufacturers sell products or services directly to end consumers, bypassing traditional intermediaries like wholesalers and retailers. Ex) Glossier
Franchise Model
A business model where one party, the franchisor, grants another party, the franchisee, the right to use its trade name, trademark, business model, and operating procedures to sell products or services. Ex) McDonalds
Agency Model
A business structure where an intermediary, the “agent,” acts on behalf of a principal to provide services or facilitate transactions, rather than selling products directly. Ex) Booking.com
Bricks-and-Mortar Model
Operates from a physical storefront that customers can visit, as opposed to an online-only business. Ex) Nordstrom
Direct Sales Model
Business model where companies sell products and services directly to consumers. Ex) Pampered Chef
Freemium Model
Offers a product's basic version for free to attract a large user base, while charging for advanced features, additional capacity, or a premium version of the service. Ex) Dropbox
Aggregator Model
A digital platform that brings together multiple service providers or sellers to offer their goods or services to customers under a unified brand and standardized experience. Ex) Uber
Crowdfunding Model
A method of raising money for a project or business by soliciting small contributions from a large number of people, typically via online platforms, in exchange for various rewards, such as products, equity, or a stake in the venture. Ex) GoFundMe
Distributor Model
business or entity that purchases products from manufacturers or suppliers and resells them to retailers or end customers, typically serving as an intermediary in the distribution channel. Ex) Costco
Auction Model
System where goods, services, or assets are sold through a competitive bidding process, where potential buyers submit bids, and the highest bid typically wins the item. Ex) Amazon
Crowdsourcing Model
Obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet. Ex) Lego
Dropshipping Model
An e-commerce order fulfillment model where a seller doesn't keep any inventory in stock. Ex) HiSmile