Executive & Company Overview
This section provides a snapshot of your business for potential investors and is placed after the title slide.
What is the executive summary?
This section of the plan details the items you sell or services you provide.
What is the product and service plan?
This section identifies who will buy your product, including location, demographics, and interests
What is target market / market analysis
This part of the marketing plan includes product offerings and pricing strategy
What is Product/Price?
This section details start-up and ongoing expenses, employee pay, and expected revenue.
What is the financial plan?
This statement describes your company’s purpose, values, and beliefs.
What is the vision statement?
Businesses should include this type of explanation to show why they are different from competitors.
What is uniqueness / competitive advantage?
Competition that offers the same product or service is called this.
What is direct competition?
Ways to attract and retain customers, such as advertising, social media, and promotions, are listed under this heading.
What is Promotion?
Money needed to secure property, remodel, or purchase equipment is part of these costs.
What are start-up expenses / capital expenditures?
These outline what your business aims to achieve and what need it will meet in the community.
What are key objectives and goals?
These factors must be included when describing your products/services: features, benefits, and this.
What is pricing?
Competition that offers different products to satisfy the same need is called this
What is indirect competition?
This part of the plan specifies where your business will be located and its operating hours.
What is Place / Location?
This describes how your business expects to earn income month to month.
What is projected revenue / income statement?
This legal structure could be an LLC, partnership, or sole proprietorship.
What is a business structure?
This is the term for providing special services such as home delivery or custom orders.
What are value-added services?
This metric measures how many potential customers exist for your product or service
What is market size?
Managing day-to-day activities, including labor, materials, equipment, and regulations, is part of this plan.
What is the operational plan?
Planning for expansion, scaling operations, and handling increased demand is part of this section.
What is the growth plan?
This describes what your business concept is and what your company will be known for.
What is the company description?
Describing your products and services in detail helps investors and stakeholders understand this aspect of your business
What is your business model?
Identifying your competitors’ weaknesses to gain advantage is part of this analysis.
What is competitive analysis / SWOT?
Special government rules, permits, or legal constraints that businesses must follow are collectively called this.
What are regulations / compliance requirements?
Financial and operational planning together help investors understand your business’s potential for this.
What is sustainability / profitability?