Market Growth & Opportunity
Strategy & Competition
Business Challenged & Risk
Customer & Value Perception
Professional Thinking & Vision
100

When sales do not grow or change for a long time. Starts with S

Stagnant

100

A strong business response to a competitor's action. 2 words, starts with C

Counter-attack

100

Complicated parts or difficult factors in a situation. Starts with C

Complexities

100

The value or quality customers believe a product has. 2 words, Starts with P

Perceived Value

100

To have a strong goal or ambition for the future. Starts with A

Aspire

200

When sales stop growing after a period of success. Starts with P

Plateaued

200

To find a way around a rule, problem, or cost. Starts with C

Circumvent

200

A false or incorrect idea that many people believe. Starts with F

Fallacy

200

Making customers or people feel unhappy or pushed away. Starts with A

Alienated

200

To change how something is understood or defined. Starts with R

Redefine

300

When a product starts to gain popularity and more people use it. Starts with T

Traction

300

To successfully enter and sell in a new market. 3 words, starts with P

Penetrate the market

300

Problems that continue for a long time. Starts with L

Lingering

300

When an idea or message strongly connects with customers. Starts with R

Resonate

300

Starting a new process or long term business experience. 4 words, Starts with E

Embarking on a journey

400

A market that has not been used or targeted yet. Starts with U

Untapped

400

When interest or excitement starts again after slowing down. Starts with R

Reignited

400

To find a way through a difficult or confusing situation. Starts with N

Navigate

400

Happy with what was expected or received. Starts with S

Satisfied

400

Completely new and innovative, changing how things are done. Starts with G 

Groundbreaking

500

A market that is ready for something new to happen. Starts with R

Ripe

500

When a market is divided into different customer groups. Starts with S

Segmented

500

Able to recover quickly after problems or failure. Starts with R

Resilient

500

Extremely important and necessary for success. Starts with I

Integral

500

Absolutely necessary for success or survival. Starts with V

Vital

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