The specific sequence of steps consumers follow to make a purchase is...
What is "Consumer decision-making process"
100
This type of strategy identifies how a company uses marketing to achieve its goals....
What is "Marketing Strategy"
100
Responsible for determining the best ways for customers to locate, obtain and use a company's products and services..
What is "Distribution"
100
Involves analyzing information, setting goals and making decisions about what needs to be done...
What is "Planning"
100
The process of accomplishing the goals of an organization by effectively using people and other resources is called...
What is "Management'
200
Important principles that will guide decisions and actions in the company ...
What is "Core Values"
200
A marketing mix is the blending of what FOUR marketing elements?
What is "Product, Distribution, Price and Promotion"
200
Deals with designing and improving products and services...
What is "Product and Service Management"
200
Identifying and arranging the work and resources needed to achieve company goals...
What is "Organizing"
200
The way a manager treats and involves employees is called..
What is "Management Style"
300
Defining market problems, studying the situation, developing data collection procedures, gathering and analyzing information is what type of research...
What is "Marketing research study"
300
The difference between the selling price and the product costs is....
What is "Gross Margin"
300
Involves communicating directly with potential customers to determine and satisfy their needs
What is "Selling"
300
Includes all the activities involve in obtaining, preparing, and compensating employees....
What is "Staffing"
300
The ability to motivate individuals and groups to accomplish important goals is called..
What is "Leadership"
400
Basic product, product features, brand name packaging and a guarantee and warranty is called...
What is "Components of a product"
400
The exchange of information so there is common understanding by all participants is called...
What is "Effective Communication"
400
Involves budgeting for marketing activities and providing financial assistance to customers so they can purchase goods and services...
What is "Financial Analysis"
400
Directing and leading people to accomplish the planned work of the organization...
What is "Implementing"
400
The principles of conduct governing an individual or group is called..
What is "Ethics"
500
The formula for calculating the selling price of a product...
What is "Selling price= product cost + operating expenses + profit"
500
Solving a current problem with existing information gathered for another purpose is what kind of research...
What is "Secondary Research"
500
Deals with obtaining, managing, and using market information to improve business decision making...
What is "Marketing-information management"
500
Determining how well the business is accomplishing its goals.
What is "Controlling"
500
A management style best to use when working under tight time pressures....