Vocabulary
A physical product you can touch. 一种你可以触摸的实体产品。
Good
Define a Need.
Needs are things we cannot live without. They are essential for our human survival.
Needs and Wants are the same thing.
True/False
False.
Needs are things we cannot live without.
Wants are things we can live without.
This stakeholder buys goods/services. 这个利益相关者购买商品/服务。
The customer.
A business owned by individuals to make profit. 由个人拥有的以盈利为目的的企业。
private (sector) enterprise
An intangible action provided by a business. 企业提供的无形服务。
Service
What is a want?
A want is a human desire that is not essential for survival. 欲望是人类非生存必需的渴望。
Public sector organizations aim to make a profit. 公共部门组织的目标是盈利。
False. Their main purpose is to provide a service to the public. 错误。它们的主要目的是向公众提供服务。
This internal stakeholder manages the business. 这个内部利益相关者管理企业。
The manager.
An NGO like WWF is an example of this. 像世界自然基金会（WWF）这样的非政府组织就是一个例子
Social enterprise / non-profit organization
Products sold by one business to another business. 由一个企业卖给另一个企业的产品。
Producer Goods
What is a 'business'? 什么是“企业”？
A business is an organisation that provides goods and services. 企业是提供商品和服务的组织。
Human 'wants' are limited. 人类的“欲望”是有限的
False. Human wants are unlimited. 错误。人类的欲望是无限的。
This stakeholder group wants good pay and job security. 这个利益相关者群体想要高薪和工作保障。
The Employees
The sector that provides education and healthcare. 提供教育和医疗服务的部门
public sector
Any person/group with an interest in a business. 任何对企业有利益关系的个人或团体
Stakeholder
What is the main purpose of 'private enterprise'? “私营企业”的主要目的是什么？
The main purpose of private enterprise is to make a profit. 私营企业的主要目的是盈利。
A social enterprise's main goal is profit. 社会企业的主要目标是利润。
False. Its main goal is a social or environmental mission. 错误。它的主要目标是社会或环境使命。
They provide materials to the business and want timely payments. 他们向企业提供材料并希望及时付款。
Suppliers
The main purpose of this organization type is to provide a service, not profit. 这类组织的主要目的是提供服务，而不是盈利。
public sector organization / social enterprise
The reason for a company's existence, beyond profit (e.g., WWF's mission). 公司存在的、超越利润的原因（例如，世界自然基金会的使命）。
Social Objective
What is the main purpose of a 'public sector' organization? “公共部门”组织的主要目的是什么？
The main purpose is to provide essential services that private enterprise fails to provide. 主要目的是提供私营企业未能充分提供的基本服务。
Customers are external stakeholders. 客户是外部利益相关者。
True. They are not part of the internal running of the business. 正确。他们不属于企业的内部运营部分。
This external stakeholder is interested in job creation and taxes. 这个外部利益相关者对创造就业和税收感兴趣。
Government
A business that aims to achieve social or environmental goals. 旨在实现社会或环境目标的企业
social enterprise