Marketing Types
What type of marketing is it when a company sends promotional emails to customers?
Email marketing
What is the first stage of product development, where the idea is born?
Conception
What’s the goal of market research?
To understand what customers want, need, and like.
What do we call a company that is #1 in the market?
A Leader
What is inventory management?
Tracking and managing stock or materials
A bakery posts weekly cupcake photos on Facebook. What kind of marketing is this?
Social media marketing
In which stage are prototypes built and tested?
Development
What are the 3 main things studied in market analysis?
Customers, competitors, trends
A small biz focuses on vegan cookies only. What’s their role?
Niche player
What is e-procurement?
Ordering supplies online
When a TikToker hypes an energy drink in their video, what type of marketing is used?
Influencer marketing
What stage focuses on bug fixes and keeping the product running smoothly?
Maintenance
A café checks what price customers are willing to pay. Which part of analysis is this?
Prices
Match: Follower = ?, Niche = ?, Challenger = ?
Follower = copier, Niche = small market, Challenger = wants to beat leader
Which system checks warehouse stock 24/7?
Continuous control practices
Explain how Search Engine Optimization (SEO) helps a business.
It makes the website appear in top search results when people search online.
Give an example of a business action that shows the improvement stage.
Adding better camera after customer feedback
Why is skipping competitor research risky?
You might price wrong or miss better features
Difference between leader and challenger?
Leader = top brand, Challenger = trying to beat the top
Solutions if a company runs out of materials a lot?
Use tracking + order in smaller regular batches
Compare influencer marketing and content marketing.
Influencer = using famous people. Content = giving valuable info (like blogs).
List all four stages of product development in order.
Conception → Development → Improvement → Maintenance
Make a 3-step plan to research for a teen bookstore.
Survey readers, check other bookstores, look at trends
2 strategies for a challenger?
Lower prices, unique features or bold marketing
How does performance tracking help planning?
Spots issues, fixes delivery or stock plans, improves goals