Something based on evidence from data, rather than intuition or guesswork
What is the Data Driven?
The action or process of making decisions, especially important ones.
What is Decision Making?
The practice of optimizing a website to increase its visibility in search engine results pages for unpaid "organic" searches
What is SEO?
The ongoing, systematic effort to make small and incremental enhancements to products, services, or processes
What is Continuous improvement?
He is known as the “King of Pop.”
Who is Michael Jackson?
A socio-economic model where individuals share or rent out assets, services typically through online platforms.
What is the sharing economy?
The ability to influence, guide, and inspire a group of people
What is Leadership?
A digital marketing strategy involving paid advertising to increase a website's visibility.
What is SEM?
A data-driven methodology for improving processes by minimizing defects. It uses the five-step model: DMAIC
What is Six Sigma?
The wizarding school in the Harry Potter series.
What is Hogwarts?
An economic model designed to eliminate waste by keeping products and materials in use for as long as possible
What is the circular economy?
The increasing interconnection and interdependence of the world's economies, cultures, and societies
What is Globalization?
Customer's commitment to consistently repurchase from a specific brand.
What is Customer Loyalty?
A tool for identifying the root causes of a problem by visually breaking down potential contributing factors
What is Ishikawa?
This is the hardest natural substance on Earth.
What is a diamond?
Are 17 global goals adopted by the United Nations in 2015 to end poverty, protect the planet
What are the SDG’s?
A business model where companies take responsibility for their social and environmental impacts by integrating ethical and sustainable practices.
What is CSR?
It is the process a customer goes through from identifying a need to making a purchase.
What is a Customer Journey?
Unevenness; irregularity; lack of uniformity (Toyota Production)
What is Mura?
This movie begins with the line “A long time ago in a galaxy far, far away…”
What is Star Wars?
A business model where customers pay a recurring fee for ongoing access to a product or service.
What are Subscription Models?
Refers to the 1982 events in Chicago where seven people died after taking cyanide capsules.
What is Tylenol Crisis?
The promotion of products and services using digital channels and technologies, such as the internet, mobile devices, and social media
What is digital marketing?
They help measure progress towards objectives
What are KPIs?
The country that originated sushi.
What is Japan?