DIGITALIZATION
TALENT MANAGEMENT
MARKETING
OPERATIONS MANAGEMENT
GENERAL CULTURE
100

Something based on evidence from data, rather than intuition or guesswork

What is the Data Driven?

100

The action or process of making decisions, especially important ones.

What is Decision Making?

100

The practice of optimizing a website to increase its visibility in search engine results pages for unpaid "organic" searches

What is SEO?

100

The ongoing, systematic effort to make small and incremental enhancements to products, services, or processes

What is Continuous improvement?

100

He is known as the “King of Pop.”

Who is Michael Jackson?

200

A socio-economic model where individuals share or rent out assets, services typically through online platforms.

What is the sharing economy?

200

The ability to influence, guide, and inspire a group of people

What is Leadership?

200

A digital marketing strategy involving paid advertising to increase a website's visibility.

What is SEM?

200

A data-driven methodology for improving processes by minimizing defects. It uses the five-step model: DMAIC

What is Six Sigma?

200

The wizarding school in the Harry Potter series.

What is Hogwarts?

300

An economic model designed to eliminate waste by keeping products and materials in use for as long as possible

What is the circular economy?

300

The increasing interconnection and interdependence of the world's economies, cultures, and societies

What is Globalization?

300

Customer's commitment to consistently repurchase from a specific brand.

What is Customer Loyalty?

300

A tool for identifying the root causes of a problem by visually breaking down potential contributing factors

What is Ishikawa?

300

This is the hardest natural substance on Earth.

What is a diamond?

400

Are 17 global goals adopted by the United Nations in 2015 to end poverty, protect the planet

What are the SDG’s?

400

A business model where companies take responsibility for their social and environmental impacts by integrating ethical and sustainable practices.

What is CSR?

400

It is the process a customer goes through from identifying a need to making a purchase.

What is a Customer Journey?

400

Unevenness; irregularity; lack of uniformity (Toyota Production)

What is Mura?

400

This movie begins with the line “A long time ago in a galaxy far, far away…”

What is Star Wars?

500

A business model where customers pay a recurring fee for ongoing access to a product or service.

What are Subscription Models?

500

Refers to the 1982 events in Chicago where seven people died after taking cyanide capsules. 

What is Tylenol Crisis?

500

The promotion of products and services using digital channels and technologies, such as the internet, mobile devices, and social media

What is digital marketing?

500

They help measure progress towards objectives

What are KPIs?

500

The country that originated sushi.

What is Japan?

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