A
Refers to the use of technology, media, and digital channels to promote products and services.
Digital marketing
The process a customer goes through from realizing a need to making a purchase and becoming a customer.
Customer journey.
What is the name of the element that defines the purpose of the project and guides all activities through?
Purpose
What concept refers to the expected outcome sought with the project?
Objective.
It is the speed at which the company responds to customer service requests.
Customer service response time.
What is the term that describes the steps or organized procedures to achieve the project's objective?
Metodology.
What is the term for the information obtained and analyzed to support the project?
Data.
Achieved by using paid advertising to improve the visibility and positioning of a website on search engines.
SEM.
What is the name of the project element that determines the target?
Audience.
What is the concept that refers to a consumer's ongoing commitment to a brand or product, demonstrated through repeated purchases or recommendations?
Customer loyalty.
What are the marketing channels used by the company that sells directly to the final consumer without intermediaries?
Direct.
A set of techniques and processes aimed at improving the visibility of a website in organic search results.
SEO.
What is the name for marketing channels that use intermediaries, such as distributors or retailers, to deliver products to the final consumer?
Indirect.
What term is used to refer to the potential risks or issues that could affect the project's development?
Limitations.
Name for tools like Facebook's Meta Ads, which allow creating and managing ads.
Advertising platform.
It is the process by which a company implements strategies to keep its current customers, fostering their loyalty and ensuring they continue choosing the brand in the long term.
Customer retention.
What is the concept that defines the benefits or changes the project aims to generate?
Impact
Tool that allows reaching a large audience effectively through multiple channels.
Distribution platform.
What is the name of the strategy that uses different media or platforms to reach the target audience and ensure effective communication?
Multichannel.
Conjuntos, S.A. de C.V. measured its website's ability to lead visitors to take the calls-to-action it includes. Fundamental digital marketing metric used.
Convertion rate.
What is used to verify if the project's objectives and goals have been achieved?
Evaluation.
Panques de México, S.A. de C.V. is developing a planning scheme for the reception of raw materials necessary for its production, coming from Ecuador. The process referred to in this situation is:
Logistic.
Refers to the use of social networks to promote a brand, product, or service.
Social media marketing
Calculate the conversion rate for a website that had 2,500 visitors, and 80 of them made a purchase.
3.20%
Quantitative data that measures a company's performance in a specific area.
Metric.