About Module
What is the Module Name?
Business Strategy
What is business strategy?
The long-term direction and scope of a business to create value for stakeholders.
What are the four stages of strategy formation?
Analysis, Formulation, Implementation, Evaluation.
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats.
What are the four Ansoff growth strategies?
Market penetration, Market development, Product development, Diversification.
How many Assessment do you have?
2
Name three corporate-level strategy options.
Growth, Stability, Retrenchment (others acceptable: Portfolio, Geographic).
Difference between rational and emergent approach?
Rational is planned and deliberate; emergent is adaptive and evolving.
What does VRIO evaluate?
Valuable, Rare, Inimitable, Organized resources.
What are the four BCG categories?
Stars, Question Marks, Cash Cows, Dogs.
Where is my room and What is my room number?
Second floor, 219
Why is business strategy important for competitive advantage?
It sets direction, allocates resources, and positions the firm against competitors.
What is the main weakness of the rational approach?
It can be inflexible and unrealistic in dynamic environments.
Which tool analyzes macro-environment factors?
PESTEL.
What is the main risk of diversification strategy?
High uncertainty and resource dilution.
What is Module Code?
U2024
How does geographic strategy influence risk and growth potential?
Expanding geographically increases market opportunities but raises operational and cultural risks.
When would a dynamic approach to strategy be most suitable?
In complex, uncertain, rapidly changing environments.
Why is Porter’s Five Forces considered limited in dynamic industries?
It is static and does not consider rapid innovation or macro changes.
How does Bowman’s Strategy Clock extend Porter’s Generic Strategies?
It adds more pricing/value combinations and hybrid strategies.
When is the First Assessment Submission?
27.03.2026
Explain how portfolio management supports corporate strategy.
It allocates resources across business units to balance risk, growth, and profitability.
Critically compare prescriptive and descriptive approaches.
Prescriptive gives guidelines; descriptive explains reality but may lack actionability.
Compare Value Chain and VRIO in identifying competitive advantage.
Value Chain analyses activities; VRIO evaluates resource sustainability.
When is Blue Ocean Strategy more appropriate than competitive positioning?
When industry competition is intense and new uncontested markets can be created.