Marketing
2 things contained in a situational analysis
role of operations management
strategic role of operations management – cost leadership, good/service differentiation
goods and/or services in different industries
interdependence with other key business functions
employers, employees, employer associations, unions, government organisations, society
Gross Profit formula
Sales - COGS = GP
What does RIPS stand for
Role
Influences
Processes
Strategies
Examples of two types of market research
Primary - Surveys/Interviews/Aps
Secondary - ABS statistics
strategic role of operations management
cost leadership, good/service differentiation
goods and/or services in different industries
interdependence with other key business functions
processes of human resource management
acquisition
development and training
maintenance
separation
Net profit formula
GP - Expenses = NP
Which section of the syllabus (RIPS) is
– hedging
– derivatives
Name 4 pricing strategies
– skimming, penetration, loss leaders, price points
operations processes
inputs
transformation processes
outputs
Processes in resolving workplace disputes
Negotiation, Mediation, Arbitration and Conciliation
COGS formula
Open stock + purchases - closing stock
Which syllabus section is this dot point?
the employment contract – common law (rights and obligations of employers
and employees), minimum employment standards, minimum wage rates, awards,
HR
Influences
global marketing strategies
– global branding
– standardisation
– customisation
– global pricing
– competitive positioning
Transformation Process
– the influence of volume, variety, variation in demand and visibility (customer contact)
– sequencing and scheduling – Gantt charts, critical path analysis
– technology, task design and process layout
– monitoring, control and improvement
Name 5 HR Indicators
indicators
– corporate culture
– benchmarking key variables
– changes in staff turnover
– absenteeism
– accidents
– levels of disputation
– worker satisfaction
expense ratio
(total expenses ÷ sales)
What section of the syllabus is this:
- benchmarking key variables
– changes in staff turnover
– absenteeism
Types of Markets
Resource, industrial, intermediate, consumer, mass, niche
Operations Strategies
What are:
performance objectives
new product or service design and development
supply chain management
outsourcing
technology
inventory management
quality management
overcoming resistance to change – financial costs, purchasing new equipment, redundancy
payments, retraining, reorganising plant layout, inertia
global factors – global sourcing, economies of scale, scanning and learning, research
and development
Name four recruitment strategies
recruitment – internal or external, general or specific skills
accounts receivable turnover ratio
(sales ÷ accounts receivable)
Legal influences in HR
legal – the current legal framework
– the employment contract – common law (rights and obligations of employers and employees), minimum employment standards, minimum wage rates, awards, enterprise agreements, other employment contracts
– work health and safety and workers compensation
– antidiscrimination and equal employment opportunity