Creative Thinking
Define creative thinking.
Generating new and innovative ideas to solve problems. ✓
What is the first step in problem solving?
Identify the problem ✓
Define stress.
Mental or emotional pressure caused by demands or challenges ✓
Name the 4 Ps.
Product ✓
Price ✓
Place ✓
Promotion ✓
Which business function focuses on attracting customers?
Marketing ✓
State TWO characteristics of a creative thinker.
Any two:
Why should a business analyse a problem before solving it?
To understand the causes and impact of the problem ✓
Name TWO causes of workplace stress.
Any two:
Which P refers to where a product is sold?
Place ✓
Which business skill helps generate innovative solutions?
Creative thinking ✓
A manager asks employees to generate as many ideas as possible without criticism.
Which creative thinking technique is being used?
Brainstorming ✓
A business experiences declining sales.
List TWO possible causes.
Any two:
A cyberattack shuts down a company's computer systems.
Is this stress, change, or a crisis?
Crisis ✓
A business lowers prices during a holiday sale.
Which P is being adjusted?
Price ✓
A business has excellent products but poor advertising.
Which business function is underperforming?
Marketing ✓
A business refuses to consider new ideas because management believes the old methods always worked.
Identify the barrier and explain why it is harmful.
Barrier:
Explanation:
A business identifies a problem and immediately implements the first solution suggested.
Which problem-solving step was skipped?
Evaluating possible solutions ✓
Employees resist a new technology system.
Give TWO reasons why employees may resist change.
Any two:
A product is high quality but sales remain low.
Suggest TWO marketing mix factors that may be causing the problem.
Any two:
A manager uses brainstorming to solve a problem.
Why is brainstorming effective?
A business is losing customers because competitors offer online ordering.
Recommend ONE creative solution and explain why it would improve competitiveness.
Possible solution:
Explanation:
A company has:
Which problem should management address first and why?
Any justified answer:
(Must include reasoning)
A business introduces new technology without consulting employees.
Evaluate whether management handled the change effectively.
Answer:
No ✓
Reasons:
A luxury clothing brand decides to dramatically lower its prices.
Evaluate one advantage and one disadvantage of this decision.
Advantage:
Disadvantage:
CASE STUDY
A small restaurant has experienced declining sales for six months. Staff morale is low, customers complain about slow service, and nearby competitors offer online ordering.
Identify:
Internal challenge:
External challenge:
Creative solution:
Marketing solution:
First problem:
Reason must be provided ✓