The P's
List the 7 P's of the marketing mix
Product, place, price, promotion, people, processes, physical evidence.
what are the 3 influences on marketing?
Factors influencing customer choice, consumer laws, ethical.
what is the general price of a product in its introduction phase?
lower than competitors
Which key business functions is marketing interdependent with?
Operations, Finance and Human Resources
Xbox or PlayStation
Xbox
What is the longest river in the world?
Nile
any form of communication used to inform, persuade, or remind customers about a business and or/its products
Promotion or advertisement
What factor influencing customer choice is this describing "influences within an individual that affect his or her buying behavior".
Psychological
"the process of systematically collecting recording and analysing information concerning a specific marketing problem"
Define marketing
total system of interacting activities designed to plan, price, promote and distribute products to present and potential customer
Where did I grow up?
Newcastle
How many continents are there?
7
the goods, services, or ideas a business will offer its customers. everything a business offers to satisfy a customer’s needs
Product
name 3 consumer laws.
Deceptive and misleading advertisement
Warranties
Implied conditions
Price discrimination
Name the 3 approaches business can use to help with identifying and selecting a target market.
Mass, segmentation and niche
Describe one of the three marketing approaches that have evolved over time.
Production
Selling
Marketing approach
What was my first job?
Name the 5 oceans of the world?
Pacific, Indian, Atlantic, Southern and Arctic
What are 2 channel choices of distribution?
Intensive, selective and exclusive
list 3 features of a 'boom' in the economy
High levels of employment
Rising incomes
Customers optimistic about the future
increase in consumer spending
What are the 6 steps involved in developing a strategic marketing plan?
Situational analysis, market research, establishing market objectives, identifying target markets, developing marketing strategies, implementation, monitoring and control.
Describe the 'intermediate market'
consists of wholesalers and retailers who purchase finished products to resell them to make a profit
What two sports did I do as a young person?
Soccer and surfing
Name all the Kardashians
Kim, Khloe, Kourtney, Rob, Kendall and Kylie
name one of the pricing strategies and how it works
skimming, penetration, loss leader, price points
Name one law that influences marketing decisions
Competition and consumer act
Australian consumer law
Fair trade act
Sales of good act
Australia's competition and consumer commission
'developing a financial forecast; comparing actual and planned results, revising the marketing strategy, are all apart of which dot point.
Implementation, monitoring and control
Name the 6 types of markets in order
Resource, industrial, intermediate, consumer, mass and niche.
What did I ride at the skate park as a young person
Roller blades
What does a rich man want but a poor man have?
nothing