Identifying Business Problems
What is the first step in helping a struggling business?
Identifying the key problems the business is facing.
What is one way a business can attract more customers?
Teacher's discretion
How can an e-commerce website help a business?
By allowing the business to sell products online to a wider audience.
What is the goal of experiential marketing?
To create memorable experiences that engage customers.
What does CSR stand for?
Corporate Social Responsibility.
How can poor customer service affect a business?
It can lead to losing customers and receiving negative reviews.
How can a business differentiate itself from competitors?
By offering unique products or services.
What does SEO stand for, and why is it important?
Search Engine Optimisation; it helps a website rank higher in search engine results.
What is a cost-effective way to promote a business online?
Using social media platforms for marketing.
How can CSR help a business’s reputation?
By showing that the business cares about social and environmental issues.
What is a common sign that a business is losing customers?
Declining sales.
Why is listening to customer feedback important?
It helps identify areas that need improvement.
Why is having a strong online presence important for a business today?
It helps the business reach more potential customers.
How can a business stand out in a competitive market?
By differentiating its products or services from those of competitors.
Why might a business start a CSR initiative?
To attract customers who value social responsibility.
Why is it important to understand customer needs when a business is failing?
To make improvements that will attract and retain customers.
What does it mean to focus on a niche market?
Targeting a specific group of customers with specialised needs.
How can augmented reality (AR) enhance online shopping?
By allowing customers to interact with products in a virtual environment.
What is one advantage of using e-commerce in a marketing strategy?
Teacher's discretion. e.g. it allows for direct communication and personalised marketing to customers.
Give one example of a low-cost CSR activity.
Teacher's discretion. e.g.volunteering for community service.
How does strong competition affect a struggling business?
It can further reduce the business’s market share.
What is one strategy a business can use to recover from poor sales?
Teacher's discretion. e.g. rebranding or launching a new marketing campaign.
How can adopting new technology help a business improve?
By making operations more efficient or creating new products that differentiate from its competitors
Why is it important to refresh a business’s marketing strategy if sales are declining?
To attract new customers and re-engage existing ones.
How can CSR contribute to customer loyalty?
Customers are more likely to support a business that aligns with their values.