Professionalism & Ethics
How would you describe what business knowledge is?
This specific pillar of professionalism involves budgeting for income, marketing, and managing employees to ensure a shop can grow.
What are fresh goods?
These are perishable, natural floral materials like roses, lilies, and greenery.
What is logistics?
the process of transporting and storing raw materials and finished arrangements.
What is unit cost?
You calculate this by dividing the wholesale cost by the total number of units in a package.
What is a fixed cost? Give me an example.
These costs, such as rent and owner salaries, do not change from month to month.
What is an example of how to be an active listener?
This active listening skill involves summarizing and repeating points back to a client to confirm understanding.
Why would you cut a stem at a 45 degree angle?
This is the specific angle at which stems should be cut to increase water uptake.
Why is it important to use older fresh goods first?
Inventory management suggests using this strategy to ensure the freshest flowers are always available.
What is the most common standard ratio markup used for hard goods?
2:1
How do you make a profit?
revenue minus expenses
What is integrity in a floral business?
Being transparent with clients about availability and pricing is a key part of this moral principle.
What is hard goods?
non-perishable items like floral foam, ribbon, and vases
When loading a delivery vehicle, the last item to be delivered should be placed in the van at this time.
First
What is pricing method adds a percentage (usually 25–35%) on top of the markup to cover time and skill?
Retail cost of goods PLUS labor
What is the strategy sets the price of certain items below their normal price to attract new customers?
Leader pricing
This is the final step in the five-step problem-solving process, occurring after a solution has been implemented.
This is evaluating the outcome.
To prevent bacterial growth, you should strip these off if they will be submerged in water.
leaves (or thorns)
What is an example of onsite services a florist provides?
Large events like weddings or corporate galas often require these types of services, which take more setup time.
If the wholesale price for 25 roses is $50, what is the UNIT COST?
$2
If a client has a strict budget, a florist might suggest these to maintain the "look" for less money. What is this called?
less expensive alternatives
Explain what time management is.
In floral design, this process ensures deadlines for production and deliveries are met without losing quality.
Most fresh goods should be stored in a floral cooler kept at this specific temperature range.
34 to 38 degrees (F)
When you open your floral shipment from a wholesaler... what are three things you should look for?
Damaged stems and blooms, any moldy or broken items, that the items are what you ordered, no bugs
Why would you use a increased markup ratio as a skilled florist? What would the ratio be?
This ratio is often used for special events like weddings due to higher labor and input costs.
4:1 or 5:1
These costs fluctuate based on how many arrangements a shop creates, such as the cost of fresh flowers. What is the term for this?
Variable costs