Marketing Plan
This promotional method uses platforms like Instagram, TikTok, or Facebook.
What is social media marketing?
This is the money left over after all costs are paid.
What is profit?
This plan explains how your business runs on a daily basis.
What is an operational plan?
This kind of plan shows how tech tools support your business.
What is a technological plan?
This SMART element ensures your goal answers the questions: who, what, when, where, and why.
What is Specific?
Who are the group of people most likely to buy your product or service?
What is the target market?
This is the point where your income equals your expenses.
What is the break-even point?
This term describes the materials or products a business keeps in stock.
What is inventory?
This kind of platform lets customers buy your product online.
What is an e-commerce website or online store?
This SMART criterion requires you to assess whether the goal actually matters within your broader priorities, even if it’s clearly defined and measurable.
What is Relevant?
Understanding this group helps you improve your marketing and stand out in the market.
Who are your competitors?
This is the estimated worth of a business, often calculated using revenue, profit, and projected growth.
What is company valuation?
Having a clear timeline and assigning roles ensures this in your operations.
What is efficiency or smooth workflow?
This practice protects your business’s digital information from hackers or leaks.
What is cybersecurity?
You set a goal with a clear deadline and measurable targets, but it’s impossible given your current resources. Which SMART element does it violate, and why?
What is Achievable, because the goal must be realistic considering available time, skills, and resources?
What does the 4Ps stand for in marketing?
What are Product, Price, Place, and Promotion?
This is the money needed to start your business.
What is startup capital?
Hiring staff, managing schedules, and organizing supplies are all part of this area. What type of operations is this?
What are daily business operations?
Coming up with new ideas, tools, or ways to improve the business using technology.
If a goal’s progress can be tracked only by subjective feelings rather than concrete numbers or evidence, which SMART element is weak or missing?
What is Measurable?
This phrase describes what makes your business different and better than the competition.
What is a unique selling proposition (USP)?
These two types of costs differ in that one stays the same (like rent) and one changes (like materials).
What are fixed and variable costs?
This is the system of getting materials, making products, and delivering them to customers.
What is the supply chain?
When choosing apps or tools for the team to use, the technological plan must make sure they are fast, secure, and [term]. What is this term?
What is user-friendly (or easy to use)?
Explain why a goal like “Improve team communication” might fail the Specific criterion, and how to fix it to be SMART.
What is: It lacks clear specifics like who, what actions, or metrics. Fix by specifying “Hold weekly 30-minute team meetings and track participation for 3 months.”