Business Model Canvas
What are distribution channels?
network of businesses or
What are the 4 P's of Marketing?
Product, price, place, and promotion
What is innovation?
Which company is well known for making iPhones, iPads, Macbooks, wearables, and accessories?
Apple
Which element of the business model canvas deals with external companies that a business works with?
Key Partners
What is the beginning section of a marketing plan?
Executive Summary
What is product innovation?
When a company develops new products to meet customer needs or create products for new markets
Name 3 companies who make video games
Nintendo, Xbox, Wii
Mission Statement is part of the Business Model Canvas. True or false?
False
Which of the following is not part of the marketing plan?
Unrealistic expectations
What is the fourth step in the innovation process?
Develop and Prototype
Which country did BMW come from?
What are examples of revenue streams?
Subscriptions, licensing, advertising, and brokerage fees.
What is a product positioning statement?
brief description of a product or service that explains how it meets a target market's needs and differentiates it from competitors
What are the four D's of innovation?
Discover, Define, Develop, and Deliver
What year did Honda start manufacturing cars?
1963
How do cost structure and revenue streams differ from each other?
Cost structure is the expenses incurred by a company to generate revenue. Revenue streams are the sources from which a company earns cash.
You are required to have a marketing plan always for your business. True or False?
True
Microsoft
Which company went bankrupt in 2023?
Bed Bath and Beyond