Marketing and Legal Basics
Consumer Behavior
Stock Market/Company Expansion
Market Segmentation/Researh
Pricing Policy/Advertising
100
What are the 4 P's of Marketing
Product, Price, Promotion, and Placement
100
What is positive reinforcement?
Giving a reward or prize
100
What are the two types of markets in the stock market, and what is the difference between the two?
Bull - when the stock market is up and aggressive Bear - when the stocks are down and the market is slow
100
What is a niche?
finding the place that you fit in, in the market
100
What is the disadvantage of pure competition?
No brand is considered more important or 'higher quality' than the other...really there is no competition
200
What is the Robinson-Patman Act?
An act that makes it illegal for manufacturer's to sell products at different prices to different companies
200
What is negative reinforcement?
Taking something away
200
What is the term used for 'money' in the stock market?
Revenue
200
What is the purpose of micromarketing?
To get to people on a smaller scale so you can personally sell products to them
200
What is a promotional mix?
Trying different forms of advertising to get your name out to the public
300
Who are the two psychiatrists responsible for the different types of conditioning?
Pavlov and Skinner
300
What is the term called for the number of stocks that you buy?
Shares
300
Name some of the ways to segment the consumer market?
Geographic, gender, stages of life, occupation etc
300
Who in the company is responsible for reqpresenting a company in the media?
Public or Media Relations
400
What is a trademark?
A phrase, color, word, or logo that represents a company, even when a person is not there
400
What is classical conditioning?
Associating one thing with another thing
400
What is the leading foreign country in product development that many companies are trying to expand and sell products to?
China
400
What are the 3 types of goods that exist within the market?
Convenience, Shopping, Specialty
400
What are the three things that the media can do with your business concept that you may bring to them.
Love it, hate it, or twist it around and make it negative
500
Name the act that prevent people from being able to steal and use a company's trademark
Federal Dilution Act
500
What is instrumental conditioning?
Positive and Negative Reinforcement
500
What are the four growth strategies used to expand a company?
Market Penetration, Product Development, Market Development, Diversification
500
What are the four stages of a product life cycle?
Introduction, growth, maturity, decline
500
Name the six types of gimmicks that a company uses to buy their products
coupons, sweepstakes, rebates, premiums, samples, frequent shopper cards (punch cards)
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