Advertising
Short, memorable phrase to help customers remember a company/product
Slogan
What is the rise in prices over time called
Inflation
First thing a salesperson should do when walking up to a customer
Introduce themselves
Primary research is
Collecting new, first hand data yourselves
What type of advertising uses Instagram, Facebook, Tiktok, etc
SWOT stands for
Strengths, weaknesses, opportunities, threats
Type of question that opens up discussion between salesman and customer
Open-ended question
A small group discussion used to gather opinions and ideas
Focus group
Symbol/design that represents a brand
Logo
The 5 P's of marketing are
Product, price, place, promotion, position
Phrase for building a relationship with a customer
Building Rapport
Secondary research is
Analyzing existing data collected by someone else
Process of introducing a product to a customer to sell
Promotion
Detailed plan over company's strategies, goals, finances, etc
Business plan
Process of keeping contact with a customer after a purchase
Customer follow-up
Type of research using numbers, statistics, surveys
Quantitative research
Process of customizing promotions to meet certain customers
Targeted promotions
Money a business earns after expenses are paid
Profit
4 ways a salesperson shows active listening
Process of analyzing data to make marketing decisions
Market analysis