Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
100
Your supervisor has the ability to establish your work schedule and assign work tasks. Your supervisor has​ _______ power.
What is legitimate?
100
Each​ year, all employees at Antonetti Systems are required to complete an​ "internal résumé" that updates their​ education, work​ experience, and career aspirations. This data is then used by the H.R. department to identify qualified internal candidates for promotional opportunities. It appears that Antonetti Systems uses​ a(n) _______.
What is employee information system or skills inventory?
100
In response to growing consumer demand for environmentally friendly​ products, a retailer of​ men's clothing offers a selection of vegan and​ leather-free footwear and carries only items that meet a strict set of environmental standards. This would BEST reflect what element of the​ company's external​ environment?
What is the sociocultural environment?
100
What would be classified as an organizational​ product?
What is Capital item, expense item, or production item?
100
Bizrate.com makes online shopping easy by allowing consumers to compare prices and read​ reviews, as well as get merchant​ ratings, deal​ alerts, and coupons. What type of intermediary is​ Bizrate.com?
What is a shopping agent (e-agent)?
200
When it comes to the network​ system, Alisha is the​ "go-to-girl." She knows more about the system than anyone else in the​ company, and if there is a​ problem, Alisha can fix it. In terms of the network​ system, Alisha has​ _______ power.
What is expert?
200
According to the Family and Medical Leave Act​ (FMLA) of​ 1993, employees are eligible to receive up to​ _______ in the event of family and medical​ emergencies?
What is 12 weeks of unpaid leave?
200
Segmenting a broad target market on the basis of factors such as​ age, gender,​ income, family​ size, and occupation is​ _______ segmentation.
What is demographic?
200
CenturyLink offers customers special pricing if they buy a package deal with​ phone, Internet, and DirectTV. This is an example of​ _______.
What is a bundling strategy?
200
The functions involved in physical distribution are​ _______ and​ _______.
What is warehousing; transportation operations?
300
Even though she is the​ manager, Gayle always includes her employees when making decisions that affect the department. She values their opinions and their​ knowledge, and considers their input. Gayle is exhibiting which type of leader​ behavior?
What is Participative leader behavior?
300
Joni works in a factory with mostly male coworkers. She often hears them discussing sexual encounters and telling dirty​ jokes, which makes her uncomfortable. Some of the men have sexually explicit posters on the doors of their​ lockers, which she can see when they are open. Joni is experiencing what?
What is hostile work environment?
300
Data a company collects itself when consumers test its products is​ ________.
What is primary data?
300
It costs​ Tom's T-shirts​ $5.00 to produce each of its newest​ items, and it sells each one for​ $6.50. The​ $1.50 Tom's earns from each shirt is its​ ________.
What is a markup?
300
What is the MOST critical part of the personal selling​ process?
What is Closing?
400
The practice of putting individual needs before group needs is known as​ ____________.
What is individualism?
400
John is paid​ $40,000 per year to perform his job as marketing​ analyst, regardless of the number of hours he works. John is receiving what?
What is a salary?
400
Superior Supplies sells its products to several large manufacturing companies that then use the materials in their production processes. This is an example of which type of business​ market?
What is industrial?
400
When a company uses penetration​ pricing, it tends to set an initial price that is​ ________.
What is low enough to establish the product in the market?
400
Pharmaceutical companies advertise directly to​ consumers, suggesting they request the medication from their physician. This is an example of​ _______.
What is a pull strategy?
500
Scenario ​Microsoft's Board of Directors appointed Satya Nadella as chief executive officer and member of the Board of Directors in February 2014 with full confidence of Bill​ Gates, Microsoft's founder and member of the Board of Directors.​ "During this time of​ transformation, there is no better person to lead Microsoft than Satya​ Nadella," said Bill Gates.​ "Satya is a proven leader with​ hard-core engineering​ skills, business vision and the ability to bring people together. His vision for how technology will be used and experienced around the world is exactly what Microsoft needs as the company enters its next chapter of expanded product innovation and​ growth." Since joining the company in​ 1992, Nadella has spearheaded major strategy and technical shifts across the​ company's portfolio of products and​ services, most notably the​ company's move to the cloud and the development of one of the largest cloud infrastructures in the world supporting​ Bing, Xbox,​ Office, and other services. During his tenure overseeing​ Microsoft's Server and Tools​ Business, the division outperformed the market and took share from competitors. ​"Microsoft is one of those rare companies to have truly revolutionized the world through​ technology, and I​ couldn't be more honored to have been chosen to lead the​ company," Nadella said.​ "The opportunity ahead for Microsoft is​ vast, but to seize​ it, we must focus​ clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more​ quickly." ​"Having worked with him for more than 20​ years, I know that Satya is the right leader at the right time for​ Microsoft," said Steve​ Ballmer, who announced on August​ 23, 2013 that he would retire once a successor was named.​ "I've had the distinct privilege of working with the most talented employees and senior leadership team in the​ industry, and I know their passion and hunger for greatness will only grow stronger under​ Satya's leadership." Microsoft also announced that Bill​ Gates, previously chairman of the Board of​ Directors, will assume a new role on the Board as founder and technology​ advisor, and will devote more time to the​ company, supporting Nadella in shaping technology and product direction. John​ Thompson, lead independent director for the Board of​ Directors, will assume the role of chairman of the Board of Directors and remain an independent director on the Board. ​"Satya is clearly the best person to lead​ Microsoft, and he has the unanimous support of our​ Board," Thompson said.​ "The Board took the thoughtful approach that our​ shareholders, customers, partners and employees expected and​ deserved." Satya Nadella was appointed CEO of Microsoft in​ ________.
What is February 2014?
500
Scenario The team members​ (the workers) at Whole Foods are considering forming a collective bargaining unit. Your​ (student) team has been hired to help define their interests and prepare to negotiate with management. Interest Option​ #1 Option​ #2 Option​ #3 What is NOT a benefit of collective​ bargaining?
What is Minority voices may not be heard?
500
Scenario A Chromebook is a personal computer running Google Chrome OS as its operating system. Chromebooks are known for their comparatively low cost and fast startup times. The devices are designed to be used while connected to the Internet and support applications that reside on the​ Web, rather than traditional PC applications like Microsoft Office and Photoshop that reside on the machine itself. Support for many USB devices such as​ cameras, mice, external​ keyboards, and flash drives is​ included, utilizing a feature similar to​ plug-and-play on other operating systems. Like the prototype​ Cr-48, Chromebooks have a specialized keyboard complete with buttons for opening and controlling multiple browser​ windows, as well as a Web search button which replaces the cap locks key​ (caps lock being activated by pressing both Shift keys​ together). Chromebooks are primarily sold​ online, both directly from Google and from the​ company's retail partners. Critical reaction to the first two generations of the device was generally​ skeptical, with some​ reviewers, like Joey Sneddon and David​ Pogue, unfavorably comparing the value proposition of Chromebooks with that of more fully featured laptops running the Microsoft Windows operating system.​ However, adoption of Chromebooks in schools has increased dramatically with​ 2,000 schools currently using the device. A Chromebook is a personal computer running​ ________.
What is Google Chrome OS?
500
Scenario Almost every major​ retailer, from grocery chains to investment banks to the U.S. Postal​ Service, has a​ "predictive analytics" department devoted to understanding not just​ consumers' shopping habits but also their personal​ habits, so as to more efficiently market to them.​ "But Target has always been one of the smartest at​ this," says Eric​ Siegel, a consultant and the chairman of a conference called Predictive Analytics World. For decades Target has collected vast amounts of data on every person who regularly walks into one of its stores. Whenever​ possible, Target assigns each shopper a unique codelong dash known internally as the Guest ID numberlong dash that keeps tabs on everything they buy.​ "If you use a credit card or a​ coupon, or fill out a​ survey, or mail in a​ refund, or call the customer help​ line, or open an​ e-mail we've sent you or visit our Web​ site, we'll record it and link it to your Guest​ ID," said Andrew​ Pole, a Target statistician.​ "We want to know everything we​ can." Also linked to your Guest ID is demographic information like your​ age, whether you are married and have​ kids, which part of town you live​ in, how long it takes you to drive to the​ store, your estimated​ salary, whether​ you've moved​ recently, what credit cards you carry in your​ wallet, and what websites you visit. Target can buy data about your​ ethnicity; job​ history; the magazines you​ read; if​ you've ever declared bankruptcy or got​ divorced; the year you bought​ (or lost) your​ house; where you went to​ college; what kinds of topics you talk about​ online; whether you prefer certain brands of​ coffee, paper​ towels, cereal, or​ applesauce; your political​ leanings; reading​ habits; charitable​ giving; and the number of cars you own.​ (In a​ statement, Target declined to identify what demographic information it collects or​ purchases.) ​Target's department for Guest Marketing Analytics is so in tune with their consumers that they can predict major changes in their​ lives, so successfully that in one case they were able to predict a high school​ girl's pregnancy before her father did. Meeting with a Target manager while clutching some printed ads that had been delivered to his​ home, a customer was outraged by their product placement aimed at his young daughter.​ "My daughter got this in the​ mail!" the man said to the manager​ (according to the New York Times​), showing him the​ store's coupons advertising​ baby-related products. ​"She's still in high​ school, and​ you're sending her coupons for baby clothes and​ cribs? Are you trying to encourage her to get​ pregnant?" the man asked the manager who responded with a baffled apology. The man later called to apologize after discovering that his daughter​ was, in​ fact, pregnant and due that August. Target uses a customer relationship management tool to be aware of what consumers are purchasing and is able maintain a high level of customer commitment through this. Target would be in what level of the Product Life Cycle?
What is maturity?
500
Scenario Amazon has asked the Federal Aviation Administration​ (FAA) for an exemption from rules prohibiting the use of drones for commercial purposes. With this​ request, the company has signaled that they are serious about transitioning the idea of​ 30-minute Prime Air deliveries from concept to reality. The goal of this new delivery system is to get packages into​ customers' hands in 30 minutes or less using unmanned aerial vehicles. Current FAA rules restrict commercial use of​ drones, and Amazon is seeking an exemption from those rules so the company can conduct additional research and development of their Prime Air concept. The company claims to have made rapid developments in its Prime Air program by testing their drones inside their research and development lab in Seattle.​ Now, the shopping giant wants the capability to safely innovate and to​ do, in their words​ "what thousands of hobbyists and manufacturers of model aircraft do every​ day." Putting Prime Air into service will take some​ time, but Amazon plans to implement the program as soon as the FAA grants permission. Amazon Prime is a membership program that includes a variety of​ benefits, except​ ________.
What is free concert tickets?
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