Management and Leadership
strength, weaknesses, opportunities, threats
What is a SWOT analysis?
the personal satisfaction you feel when you perform well and complete goals.
What is an intrinsic reward?
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?
standards of moral behavior; that is, behavior accepted by society as right versus wrong.
What is ethics?
A person who risks time and money to start and manage a business.
What is an Entrepreneur?
The broad, long-term accomplishments an organization wishes to attain.
What are goals?
the tendency for people to behave differently when they know they are being studied
What is the Hawthorne effect?
price, product, promotion, place
What is the marketing mix?
insiders who report illegal or unethical behaviors.
What is a Whistleblower?
buying and selling of goods over the internet
What is E-Commerce?
strategic, tactical, operational, and contingency
What are the forms of planning?
average person dislikes work
workers must be forced, controlled, directed, or threatened
primary motivators are fear and punishment
Theory X
defining the question, collecting research data, analyzing the research data, choosing the best solution, and implementing it
What is the Marketing Research Process?
a business's concern for the welfare of society.
What is corporate social responsibility (CSR)?
a degree of competition in which only one seller controls the total supply of a product or service, and sets the price
What is a Monopoly?
coming up with as many solutions to a problem as possible in a short period of time with no censoring of ideas.
What is brainstorming?
physiological, safety, social, esteem, and self- actualization
What is Maslow's Hierarchy of Needs?
What is secondary data?
an unethical activity in which insiders use private company information to further their own fortunes or those of their family and friends.
What is Insider Trading?
one company's purchase of the property and obligations of another company.
What is an Acquisition?
the presentation of a company's facts and figures in a way that is clear and apparent to all stakeholders.
What is transparency?
studies begun by Frederick Taylor, of which tasks must be performed to complete a job and the time needed to do each task.
What are time motion studies?
the process of finding small but profitable market segments and designing or finding products for them
What is niche marketing?
ethical standards that emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers.
What are Compliance-Based Ethics Codes?
sense of achievement, pay, job security, working conditions, peer or group relationships
What are Herzberg's Motivating Factors?