Chapter 6
Chapter 8
Chapter 9
Generations
Misc.
100
Business Marketing
What is the marketing products and services to firms, governments, or not-for-profit organizations.
100
data
What is the facts and figures related to a problem
100
80/20 rule
What is the idea that 80 percent of a firm's sales are obtained from 20 percent of its customers
100
The generation of children born between 1946 and 1964
What is the baby boomers
100
Buss 110
What class is this
200
Reverse Auction
What is when a buyer communicates a need for something and would -be suppliers bid in a competition with each other.
200
Primary data
What are the facts and figures that are newly collected for a project
200
usage rate
What is the quantity consumed or the number of store visits during a specific period
200
This generation is also known as the "Baby Bust"
What is Generation "X"
200
The first product we discussed in class
What is 3M
300
derived demand
What is the demand for industrial products and services is driven by demand for consumer products and services
300
Questionnaire data
What are the facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors
300
market segments
What is the relatively homogeneous groups of prospective buyers that result from the market segmentation process
300
This is the first generation to have less population than the previous generation
What is Generation "X"
300
price promotion product place
What makes up the marketing mix
400
NAICS
What is North American Industry Classification System
400
Five steps in this approach
What is marketing research approach
400
The number of key elements to market segmentation
What is two
400
What generation is the result of the Baby Boomers having children
What is Generation Y
400
mission statement
What is a statement or vision of an organization's function
500
Problem recognition, information search, alternative evaluation, purchase decision, postpurchase behavior
What are the stages in the buying decision process
500
Define the problem, Develop the research plan,Collect relevant information, Develop findings, Take marketing actions
What are the five steps to the marketing research approach
500
1. It forms meaningful groupings 2. It develops specific marketing mix actions
What are the two effective keys to marketing segmentation
500
72 million people were born in this generation
What is Generation Y
500
Marketing Plan
What is a road map for the marketing activities of an organization for a specified future time period
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