The Customer Journey
What is the first stage of the customer buying journey?
Awareness
Name the clinical leaders typically involved in the buying journey.
CMO, CMIO, CNIO, CNO
Why are non-Epic accounts more receptive to TigerConnect’s platform approach?
Fragmented tech environments make platform solutions attractive
Name one role involved in the Evaluation stage of the buying journey.
Clinical, Operational, or Tech/Digital
Which persona is often involved in final budget approval and contract negotiation?
COO, CFO, CIO
Which basic messaging feature is missing from Cerner CareAware?
Automated roles, teams with nested roles, persistent group chats
What happens during the Purchase stage of the buying journey?
Approval and contract negotiation
Which personas lead technical assessments and pilot planning?
CIO, CTO, CMIO, CNIO
Name two solutions TigerConnect offers that non-Epic EHRs do not provide.
Physician Scheduling, Pre-Hospital/Transfer, Nurse Call, Operator