Maslows pyramid
Products; bread, milk, clothing
What is psychological needs?
If you feel a need so strongly that it has to be covered immediately
What is an effective need?
When you promote a product
What is marketing?
Strength, weakness, opportunities and threats
What does SWOT stand for?
When a consumer has a problem or a pain, a number of considerations are made.
What is the buying decision process
Products: bandage, insurance, fire alarms
What is the need for safety and security?
Is a physical or mental state of unbalance which the body feels and therefore will try to balance out
What is needs?
People you do not interact with, but who have a certain influence on you, because you have the same opinions and attitudes
Tertiary group
Product, price, place, promotion
What are the four P's?
The person or persons who initiate the purchase of a product.
What is an initiator?
Products: snacks, coffee, music, alcohol
What is the need for love and belonging?
The two buying methods
What is functional and social buying motive?
The amounts that one has for spending after one has paid tax, fixed costs and savings
What is the disposable amount?
A model which include value proposition?
What is BMC?
Initiator, consumer, decision maker, influencer and buyer
What are the roles in the buying process?
Products: cellphone, accessories, hair
What is the need for self-esteem?
A problem that a user or consumer doesn't realise they have.
What is a latent need?
In the primary, the secondary or the tertiary group there will often be a leading person who goes ahead, decides or is first with new products or ideas.
What is an opinion leader?
A model which give an overview of the journey of making your product
What is the value chain?
Problem realization, seeking information, evaluation of different alternatives, decision to buy, after-purchase behaviour. Are all part of what?
What are the phases of the decision-making process?
Products: marathons, vacation, experiences
What is the need for self-actualisation?
Satisfied need Economical reason Physical reason Legal reason Technical reason
What is a latent need?
Product, place, price, promotion, people, physical evidence, process
What are the seven P's?
A model used to see the competitive rivalry in a market.
What are the porters five forces?
The decision-making process for Internet purchases
What is the conversion funnel?