Vocabulary
Advertising Techniques
Cause and Effect
Slogans
Persuasive Language
100

Accusation: You used false promises of making a lot of money to ______ people ______ joining your corrupt investment scheme, including your own family!

Defence: That’s not true, in fact I _______ my grandma not to invest, as I knew she didn’t have much money!

lure into, urged

100

_________ advertising that impels consumers to believe that most people already have the product can manipulate them into longing ‘to be part of the group’

Bandwagon

100

verbs like 'cause', 'lead to', and 'produce' indicate that the cause or effect comes first in a sentence?

Cause

100

The happiest place on Earth

Disneyland

100

This persuasive language technique involves personal stories or experiences. They make topics more relatable, but are not necessarily reliable sources of information.

Anecdote

200

Accusation: You’re _________ the facts so that the general population will believe they are making a healthy choice when they buy your food.

Defence: Not at all! We simply want to _____ as many people _____ as possible to seeing how fast food can be 

cheap, delicious, and wholesome

distorting, win over

200

____________ differ from regular queries, which seek specific answers; instead, they are used to make statements, sway opinions, confirm the value of a product, and elicit emotional responses

Rhetorical Questions

200

verbs like 'result from' and 'stem from' indicate that cause or effect comes first in a sentence?

effect

200

Gotta catch 'em all

Pokemon

200

A set of three parallel words, phrases, or clauses that go together to create a sense of rhythm and symmetry, making them easier to remember.

Tricolon

300

When an advertiser wants to create a connection between a celebrity and a brand, this is an example of ________.

Association

300

___________ is a statement that sounds authoritative but in reality says little or nothing at all of substance.

Weasel Claim

300

Passive voice indicates that cause or effect comes first in a sentence?

Effect

300

- DOUBLE POINTS - 

Think outside the bun

Taco Bell

300

This language can persuade people by eliciting empathy, urgency, and passion.

Emotive Language

400

The best way to convince a cat to come out of a tree, is to ___________ it with some tasty treats.

coax

400

the occurrence of the same letter or sound at the beginning of adjacent or closely connected words

alliteration

400

- Double Points - 

Fill in the blank.

Connectors such as 'as a result', 'consequently', 'therefore', usually come ______ the cause and effect. 

between

400

The Ultimate Driving Machine

BMW

400

This technique can create a connection between the speaker and the audience.

Addressing the Listener Directly

500

spur on, urge, and prompt are all examples of what type of Persuasion?

Convince

Trick

Force

Encourage

Encourage

500

the omission from speech or writing of a word or words that are superfluous or able to be understood from contextual clues

ellipsis

500

Identify the cause and effect language (2 answers)

It’s often the case that we can do little about the issues within the ads. This causes frustration and, this makes our levels of anxiety rise. 


'causes' and 'this makes'

500

Obey your thirst

Sprite

500

First team to shoot a ping pong ball in the red cup from behind the blue line gets the points...

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