Singles Segments
Shopper Trends
C-Store
Final Jeopardy
100
This segment offers fruity, sweeter flavor profiles, primarily higher ABV & FMBs.
What is FLAVORS?
100
These types of bundle promotions simplify the shopping experience and increases velocity and revenue.
What is 2-FOR PRICING?
100
The percentage of all beer sold in the U.S. through C-Stores.
What is 30%
100
One of the 3 occasions that motivate c-store visits.
What is SHED THE DAY, CHILLN' AT HOME or BRING THE BEER?
200
When pricing singles on a 2-for promo, it's best to start with this, the largest segment.
What is REFRESHMENT?
200
Only 2% of transactions have both singles and this package type. (Inferring that Singles shoppers might not like to share)
What is MULTIPACKS
200
Represents the largest % of cooler space in a C-Store, about 35% on average.
What is BEER?
300
Highest velocity segment keeps customers coming back, driving the most traffic.
What is VALUE?
300
If merchandised right, allowing shoppers to find their item in less than this amount of time, shoppers buy 2X as many items.
What is 10 SECONDS?
300
The average amount of time a customer is in the store.
What is 2 MINUTES?
400
"4-Ohs" and "Q-Ts".
What is Thirst Quenchers?
400
The average number of trips a C-Store singles shopper visits the store per month.
What is 25 TIMES?
400
Number of seconds the average shopper spends at the cooler.
What is 20 SECONDS?
500
Peaks on weekends, offering 'treat yourself' opportunities and occasional trade up.
What is INDULGENCE?
500
Number of times a c-store singles shopper purchases beer per month.
What is 16 TIMES?
500
The C-Store shopper buys this many singles packages per transaction.
What is 1.5?
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