Gobble Stop
Margin & Merchandise
Regulations
The Morning Rush
Loss Prevention
100

Bird in branding

Turkey

100

Highest Revenue/lowest margin item

Fuel/Gas

100

Nightly beer/wine sales cutoff

Midnight (12:00 am)

100

High-margin morning drink

Coffee

100

Great deterrent for low-visibility zones

Convex Mirror

200

GobbleNSave coffee perk

Buy 5, get 1 free

200

Highest in-store margin sector

Prepared Food

200

Legal age to buy tobacco/vapes

21 years old

200

Average minutes spent in-store

3 to 4 minutes
200

Crucial for reducing robbery incentives

Cash Drop policy (Low Cash Till Policy)

300

Primary Fuel Partner Brand

Marathon

300

Shelf level for top impulse sales

Eye-level

300

State liquor authority acronym

Virginia ABC
300

Busiest Traffic day of the week

Friday

300

Liquid asset area with clear sight to register

Beer Cave
400

Year established

2017

400

Retail term for inventory loss

Shrink/Shrinkage

400

Agency licensing scratch-offs

Virginia Lottery

400

% of items eaten within an hour

80%

400

Used for police reporting markers placed along entrance doors

Height Strips (Height Indicators)

500

Holiday Billy and Peggy started working for company (Different Years)

April Fools Day

500

Placing paired items together

Cross-merchandising

500

Question for finalizing sale

Will you be using Rewards today?

500

% of in-store purchases bought on impulse

75%-85% (Any answer in this range works)

500

Window of time during day where theft from employees and customers is highest

3:00 pm to 7:00 pm

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