Unit1
The initiative and coordination provided by entrepreneurs
Enterprise
5 needs maslow hierarchy
Physical,safety,social,esteem and self actualization
Price when demand equals supply
Equilibrium price
Dynamic pricing
Constantly changing price based on demand
DELEGATION OF ONE OR MORE IT RELATED INTENSIVE BUSINESS PROCESS TO AN EXTERNAL PROVIDER
Bpo
prepared during the formation and registration process of a company to define its relationship with shareholders and it specifies the objectives for which the company has been formed
MOA
Scientific management theory
Hr department, teamwork, consultalions
Expectancy theory
Two factor theory
Taylor
Mayo
Vroom
Hertsberg
Examplrs for
Convenience products
Shopping products
Speciality products
Sweets, softdrinks
Washing machine
Cars, designer clothing
Cost plus vs mark up pricing
Loss leaders
Competetive
Fixed vs percentage plus, less than variable cost to lure, based on competition
Closing factories or similar to reduce excess capacity
Rationalization
current share price × total number of shares issued
Market capitalization
Motivation needs theory - who, what
McClelland achievement, authority, affiliation
Niche
Dinky
Nilk
Woof
Niche - differentiation targetted small segments
Double income no kids yet
No incomr lot of kids
Well off old folf
Penetration vs skimming
BOGOF
Air miles
Pop material
Low to high, high to low
Buy one get one free
loyalty scheme
Point of purchase display
Jit
Buffer
Eoq
Lead time
Just in time
Safety stock
Economic order quantity
Time for supplies
Forward vertical
Backward vertical
Horizontal
Conglomerate
Customer business
Supplier business
Same industry
Different industry
Define PRP, FRINGE BENEFITS,QC,Empowerment
Performance related pay
Perks
Quality circles
Freedom to work with less control
Mean, mode, median,range
Average, most frequent, middle value, higest minus lowest result
Guerilla advt
Promotion mix
Surprising and unconventional
Advt, direct promotion and sales promotion
Absolute measure of quantity of output that a firm produces in a given petiod of time
Relative measure
Level of production
Productivity
Labor productivity total output in a given petiod / total workers employed
a form of external growth that does not involve complete integration or changes in ownership. Instead, it keeps the parties to the agreement independen
Strategic allaince
Mintsberg explain....
Roles
Interpersonal _ figurehead, leader,liason
Informational- Monitor,dissemenator,spokesman
Decision making-entrepreneur, disturbance handler, resource allocator,negotiator
NPD, USP, product positioning, PRODUCT PORTFOLIO ANALYSIS
New product development, unique selling propositionpositioning based on set parameters, boston and plc
SEO
VIRAL MKTG
INTEGRATED MKTG MIX
Search engine optimization
Social media
In sync with all 4 p
Efficiency vs effectiveness
Productivity vs meeting expectations
Ability to achieve with least resources
Vs
Success in achieving dedired result