Kenneth Burke
Elements of Language
Nathan Crick's "Ethos"
Elements of Delivery
Elements of Persuasion
100
According to Burke, these figures of speech are strategies for dealing with situations.
What are proverbs?
100
You can use this word to connect with your audience by making it appear as though you speak as a member of a collective group that includes the audience.
What is "we"?
100
Ethos is actually the Greek word for this.
What is character?
100
This includes words and phrases like "swagger", "bounce", "trippin'", "my bad" and "oh snap!"
What is slang?
100
This persuasive tactic is concerned with the audience's emotions, sympathies, and imaginations; and, when used effectively, will connect those things with the topic of the speech in a way that increases the likelihood that a speech will be successful.
What is pathos?
200
According to Burke, this type of vocabulary is developed when there are no equivalent words in the English language to describe a situation.
What is slang?
200
This is rude and crude speech that attacks or demeans a particular social or ethnic group, many times with the intent of inciting action against that group.
What is hate speech?
200
This is the "public face" that a rhetor creates to suit his or her immediate needs.
What is a persona?
200
What delivery problem is being emphasized in the following video clip? http://youtu.be/NP0mQeLWCCo
What is monotone?
200
This type of persuasive speech seeks to prove the opposition's argument is wrong or false by focusing on the opponent's reasoning and pointing to the opponent's lack of supporting material.
What is a refutation?
300
According to Burke, the lure of these books "resides in the fact that the reader, while reading it, is then living in the aura of success.
What are self-help (or inspirational) texts?
300
This is a comparison between two objects that allows each object in the comparison to retain its unique differences. For example: "The quarterback threaded that pass like a needle."
What is a simile?
300
This is the strategy of dividing an audience into a positive "us" and a negative "them" in order to create unity through difference.
What is polarization?
300
This includes aspects of articulation, grammar, vocabulary, and pronunciation that differ from Standard English and comes from the Ancient Greek term dialektos, meaning a tongue, or the language of a particular group of people that makes them distinct.
What is dialect?
300
The following video clip of Tiger Woods discussing accusations of domestic abuse that were leveled as his wife is this type of forensic speech that makes a defense against an accusation: http://youtu.be/OL0WDFoga_Y
What is an apologia?
400
When categorized and applied correctly, Burke believes that this can become an "equipment for living."
What is Literature?
400
This structural strategy is evident in phrases such as "peace, progress and prosperity" and "direct, deliberate, and decisive."
What is alliteration?
400
This is the attempt to establish credibility by the possession of special knowledge and/or unique experience that are superior to the audience.
What is distinction?
400
This includes facial expressions, gestures, posture, appearance, and eye contact.
What is kinesics (or nonverbal communication)?
400
This term refers to a strong, confident delivery that creates the impression with the audience that the speaker has practiced and thus cares about what he or she is talking about.
What is dynamism?
500
This is the phrase Burke uses to refer to all works of literature and art since they provide us with strategies to use in life.
What is "proverbs writ large"?
500
What structural strategy is evident in the following video clip? http://youtu.be/V57lotnKGF8
What is parallelism?
500
The function of this rhetorical technique is to "create an attractive image of unity that makes members of an audience desire to be a part of it by acting collectively toward the same end."
What is evoked audience?
500
These include noises like "er," "uh," "um," and "ah."
What are vocalized pauses?
500
These are the four elements of the persuasive process.
What are issue awareness, comprehension, acceptance, and integration?
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