Brand Pop Culture
This sneaker brand became iconic when Michael Jordan wore it in Space Jam.
What is Nike?
This beverage brand is known for using polar bears in its holiday commercials.
What is Coca-Cola?
This streaming service goes viral every December with personalized year-end recaps known as “Wrapped.”
What is Spotify?
This fast-food brand is known for its slogan "I'm Lovin' It."
What is McDonald's
These elemnents make up the marketing mix.
What is product, price, place, and promotion.
This soda brand is the favorite drink of Eleven from the hit show Stranger Things
What is Coca-Cola?
This M&M character is known for being nervous, anxious, and easily stressed.
Who is the Orange M&M?
This donut chain went viral after fans obsessed over its pink Sprinkle Donut as part of the “Simpsons food aesthetic.”
What is Krispy Kreme?
This automaker encourages consumers to “Let’s Go Places.
What is Toyota?
This type of segmentation divides customers based on where they live.
What is geographic segmentation?
Which car brand is famously driven by James Bond in many of the films?
Aston Martin
This purple, blob-like McDonald’s character is known for his goofy smile.
Who is Grimace?
This deodorant brand went viral with “The Man Your Man Could Smell Like,” one of the most iconic campaigns of the 2010s.
What is Old Spice?
This razor brand claims to give “The Best a Man Can Get.
What is Gillette?
This pricing method involves starting high to maximize early profits before gradually lowering prices.
This language-learning app became a pop-culture icon after its TikTok mascot joked about being "in love" with Dua Lipa, leading to millions of views and a surge in brand engagement.
What is Duolingo?
This mascot became a trending figure online after the brand “killed him off” in a Super Bowl teaser.
Who is Mr. Peanut?
This fast-food chain went viral when its official Twitter account roasted customers and other brands with sarcastic, meme-style replies.
What is Wendy's
This luxury car brand calls itself “The Ultimate Driving Machine.
What is BMW?
This type of research examines a brand’s strengths and weaknesses relative to competitors by mapping perceptions on a grid.
What is a perceptual map?
This fast-food brand’s chicken sandwich ignited a cultural rivalry when people compared it to Chick-fil-A in 2019.
What is Popeyes?
This cereal mascot is a jolly pirate who sails the seas with a crew of kids and promotes a cereal known for its crunch.
Who is Cap’n Crunch?
This burger chain launched the “Moldy ____” campaign, showing its signature burger decomposing over 34 days to highlight its removal of artificial preservatives.
What is Burger King?
This U.S. military branch refers to itself as “The Few. The Proud.”
What are the Marines?
This internal list of brands a consumer seriously considers when making a purchase has this name.
What is the consideration set?