Linkedin Basics
This person was the CEO of LinkedIn from 2008 - 2020
Jeff Weiner
Introduced in 2022, this LinkedIn tool helps manage Ads Accounts, Pages, and people under a single umbrella
Business Manager
This tool on LinkedIn allows recruiters to search for candidates using advanced filters
Recruiter
Which tool, created by Atlassian, is used for project management and issue tracking?
Jira
This platform is known for pinning images and is popular for lifestyle and product discovery
This is the maximum number of connections you can have on LinkedIn
A. 10,000
B. 30,000
C. 50,000
B. 30,000
This LinkedIn ad format appears directly in users' feeds alongside organic content
Sponsored Content
This tool helps sales professionals find and engage with decision-makers on LinkedIn
Sales Navigator
What does LIAS stand for?
Log in as Seat
Amazon's advertising division grew by 26% in 2022, making it the third-largest digital advertising company behind these two competitors
Google and Meta
LinkedIn was founded in this year
2002
LinkedIn advertisers use this platform to access detailed insights about their audience's preferences and behaviors
LinkedIn Audience Network (LAN)
What is the external tool (not company specific) that helps manage and automate a large number of job applications?
Applicant Tracking System (ATS)
What tool allows LinkedIn support teams to assist customers with license and dashboard issues?
Customer Support Portal (CSP)
This news and media company owns The Wall Street Journal and many other publications
News Corp
This feature allows LinkedIn users to acknowledge the skills of their connections
Endorsement
This interactive ad format includes pre-filled forms to collect prospect information without them leaving LinkedIn
Lead Gen Forms
This type of ad allows sales professionals to customize messages to reach out to prospects
Sponsored InMails
This tool, whose name derives from a Chinese percussion instrument, had its name chosen because it symbolizes important announcements
Gong
This is the largest advertising holding company in the world, owning agencies like Ogilvy and Wunderman Thompson
WPP
LinkedIn's headquarters are located in this California city
Sunnyvale
This metric is crucial to measure the number of clicks you receive from your LinkedIn ads
Click-Through Rates (CTR)
What is the monthly InMail allowance for LinkedIn Premium Business subscribers
A. 15 InMails
B. 30 InMails
C. 50 InMails
A. 15 InMails
What does the tool Xactly do?
Manages sales incentives and compensation
This streaming giant acquired the video advertising platform Freewheel in 2014, strengthening its ad tech capabilities
Comcast