Planning For Success
Exceeding
Expectations
POSITIONED
FOR
GROWTH
200

This Salesforce tool or "object" is used to request something from Sales Planning and Sales Operations

Planning and IO Cases

200

This common scripting language is not supported by the SmartBrief platform or in any email code.

Javascript

200

What does KPI stand for, and why is it important?

Key Performance Indicators - and it's important for all internal and external teams involved to be on the same page to deliver well and renew the campaign.

400

This tool is used to run custom audience newsletter subscriber count and impression availability

Subscriber Explorer

400

This high-performing product drives the most email revenue for our business, compared with other on-platform email offerings.

Dedicated Send / Solus / eblast

400

There are many ways to optimize a campaign throughout delivery.  List two ways. to boost performance

Optimize by audience, creative, product

600

This Webinar will get leads from on and off platform

Hybrid

600

A campaign is running with a webinar, dedicated send to AHIP, Social, and a hybrid guaranteed lead goal.  How many internal contacts will the CSM need to interact with for execution?

5: SmartStudio, partner, ad ops, social, audience

600

This is the name of the B2B ABM Display Product.

Aperture Intent

800

This webinar provides a 400 leads but does not have a speaking slot

Expert Series

800

This is the name of our webinar registration system

Titan

800

This resource provides email newsletter benchmarks and top performing examples for every e-newsletter.

Tableau

1000

List four of the items the Strategic Operations team needs for new product roll-outs.

Pricing, collateral, packaging, training, Salesforce products, calendars, reporting functionality, invoicing information, reconciliation plans, revenue attribution, process ownership, performance benchmarks

1000

This platform allows us to seamlessly manage our display advertising

Hybrid

1000

When these two things are aligned, we see best practice performance results

Audience and Content

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