Entrepreneurial Mindset
Types of Ideas
Finding Opportunities
IDEATE Method
100
What do you see?
As of late 2025, Jeff Bezos's net worth was estimated at approximately $239.4billion.
As of February 2026, Amazon's market capitalization (market value) is approximately $2.2 trillion to $2.26 trillion, ranking it among the top five most valuable companies globally.
100
A brand-new product or technology.
What is an invention?
100
Spotting an opportunity that already exists.
What is the Find Pathway?
100
Finding customer pain points.
What is Identify?
200
Seeing problems as chances to create solutions is part of this entrepreneurial trait.
Entrepreneurial Mindset
200
A creative new approach to solving a problem.
What is an innovation?
200
Using research and data to locate opportunities.
What is the Search Pathway?
200
Looking for problems in industries or daily life.
What is Discover?
300
Entrepreneurs don’t just think they do this with their ideas.
What is taking action?
300
Making something faster, cheaper, or better.
What is an improvement?
300
Creating opportunities based on your own skills.
What is the Effectuate Pathway?
300
Improving ideas using SCAMPER.SCAMPER is a creativity technique used to improve or create products and business ideas by asking structured questions. It helps entrepreneurs move from a rough idea to a real opportunity.
What is Enhance?
400
This myth says great ideas come from one genius working alone.
What is the myth of the isolated inventor?
400
An idea that doesn’t solve a real problem.
What is irrelevant?
400
Designing solutions for unmet customer needs.
What is the Design Pathway?
400
Predicting future needs.
What is Anticipate?
500
Entrepreneurs often change ideas based on feedback and testing.
What is adaptation or iteration?
500
Even strange ideas can succeed if they meet opportunity criteria. Why
Because they still provide value and demand.
500
Opportunities based on personal experience.
What are First-Person Opportunities?
500
Testing and narrowing ideas.
What is Evaluate?