Action
What is the purpose of an action plan?
To show what activities will happen, when, and who will do them.
Does communication happen only once or throughout the whole project?
Throughout the whole project.
What should you think about before choosing communication tools?
Goals, audience, culture, and budget.
Your team is launching a health awareness campaign. The posters are ready, but local people can’t read them.
Use other tools like radio, theatre, or community meetings instead of only printed materials.
Why should a C4D plan stay flexible?
So it can adapt to changes and new opportunities.
Why is it important to keep communicating even after a campaign starts?
To keep people interested, get feedback, and make improvements along the way.
Can printed materials replace real communication?
No, they can only support it.
You’re running a social media campaign, but most of your target audience doesn’t use the internet.
Shift your focus to local communication methods, like community radio, school events, or word of mouth through local leaders.
What kind of process is C4D (fixed or interactive)?
Interactive.
Name one tool used in a C4D campaign.
Videos, social media, theatre, radio, or public hearings.
What question should we ask before printing brochures?
Who is our audience and how will we give them out?
You planned to start a clean water project, but it’s the rainy season and roads are blocked.
Adjust your timeline and use local partners to share messages through community centers or radio until travel is possible.
Why shouldn’t a communication plan be too detailed?
It can stop you from adjusting when things change.
Why should we use more than one communication tool?
To reach different audiences in different ways.
Why can printed materials be a problem in C4D?
They don’t necessarily create participation and can be hard to distribute.
You send out printed flyers for a vaccination drive, but people throw them away without reading.
Organize short community talks or door-to-door visits so people can hear and ask questions directly.