2024 State of Direct Mail
Product Knowledge
Mail U
We ♥️ Process
Lobster
100
This industry has the greatest allocation of market budget to direct mail
What are Financial Services?
100
Beta launched in January 2024, this integration will allow customers to send event-based campaigns in the dashboard through this CRM.
What is Salesforce Marketing Cloud?
100
This is the process by which mail is combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods?
What is commingling?
100
This emoji triggers the Order Form review process
What is inbox-tray?
100
This is our revised Mission Statement
What is "Reach Channel Parity"?
200
This percent of marketing budgets is spent on direct mail.
What is 25%?
200
These are the three creative conversion tools that Lob offers to easily import creatives for HTML templating.
What are Figma-to-Lob, Indesign-to-Lob, and Templify (PDF>HTML)?
200
A method of mass-production printing in which the images on metal plates are transferred to rubber blankets or rollers and then to the print media.
What is Offset?
200
In order to get outbound credit on an opp, this field must be marked as Outbound.
What is Motion?
200
This is Lob's 2024 Wildly Important Goal
What is reach 300 Deeply Engaged Customers?
300
These are the top 3 Marketing use cases for direct mail.
What is Acquisition, Retention, and Winback?
300
A service USPS offers where undeliverable mail is destroyed in a secure USPS facility
What is Secured Destruction?
300
On January 21, 2024, USPS increased the price of a First-Class Mail® Forever® stamp by $.02, from this to this
What is from $.66 to $.68?
300
These two data points are needed in order to fill in the Variable Price Calculator.
What is Mail Volume and Form Factors?
300
Through our partnership with this organization, Lob has planted over half a million trees to help offset carbon emissions
What is the Eden Reforestation Project?
400
This is the most popular way to measure conversions from direct mail campaigns
What is a personalized URL?
400
This is a free service from USPS that shows you preview images of incoming mail, plus status updates about your incoming and outbound packages
What is Informed Delivery?
400
A unique number that identifies a specific business location involved in a mailing.
What is Customer Registration ID (CRID)?
400
This type of data files are sent to the PDN from Lob’s API.
What is JSON (JavaScript Object Notation)?
400
Of all the Lob integrations, these two make up 70% of our integrations mail volume.
What are Veezla and Iterable?
500
Compared to 2023, this industry showed the largest increase in marketing budget in 2024.
What is Insurance?
500
This is the set of product work being done to proactively alert customers and AMs to errors contained in creative files sent to Lob
What is Know Before the Customer?
500
A non-profit promoting environmentally appropriate, socially beneficial, and economically viable management of the world’s forests to ensure we’re using responsibly sourced paper harvested from sustainably managed forests.
What is Forest Stewardship Council (FSC)?
500
The name of the color quality control process Shutterfly runs for all Lob printing jobs.
What is VeriFLY?
500
"Deeply Engaged" customers meet these four criteria
They are integrated
They use attribution (and we understand their success standard)
They personalize mail
They're pacing at 70% of their volume cap