External environment
$100: This analysis framework examines Political, Economic, Social, Technological, Environmental, and Legal factors
What is PESTEL?
$100: This describes how a business creates, delivers, and captures value.
What is a Business Model?
$100: CSFs are the things a company must do to achieve this.
What is long-term success?
$100: This coffee giant is often analyzed in BU111 as a case for differentiation and customer experience.
What is Starbucks?
$200: A rise in interest rates belongs to this PESTEL factor.
What is Economic?
$200: A company competing on lowest cost is using this type of strategy.
What is a Cost Leadership strategy?
$200: This CSF focuses on ensuring companies do not run out of money.
What is Financial Resources?
$200: This ride-sharing company disrupted the taxi industry by creating a new platform-based business model.
What is Uber?
$300: This framework analyzes the competitive forces within an industry, including suppliers, buyers, and rivals.
What are Porter’s Five Forces?
$300: This concept explains why businesses must have activities that are rare, valuable, inimitable, and organized.
What is the VRIO framework?
$300: This CSF is achieved by ensuring products/services meet customer needs better than competitors.
What is Customer Satisfaction?
$300: In the Netflix case, shifting from DVDs to streaming primarily addressed this PESTEL factor.
What is Technological?
$400: Give one example of how the sociocultural factor could impact the fast food industry.
What is changing health preferences (e.g., demand for healthier menu options)?
$400: Explain the difference between a "business model" and a "strategy."
A business model explains how the firm makes money; a strategy explains how the firm gains and sustains competitive advantage.
$400: Innovation is a CSF because it helps firms achieve this advantage.
What is Competitive Advantage?
$400: RIM/BlackBerry failed in part because they ignored which Critical Success Factor?
What is Innovation (and customer needs)?
$500: In Porter’s Five Forces, this force increases when there are few suppliers of a critical input.
What is Supplier Power?
$500: Apple using ecosystem integration (hardware + software + services) is an example of this type of differentiation.
What is Broad Differentiation?
$500: Name 3 of the 6 Critical Success Factors taught in BU111.
What are: Financial performance, customer satisfaction, quality products/services, innovation, employee commitment, and distinctive competitive advantage?
$500: In BU111, cases are often used to connect theory to real-world examples. Why is this method effective for BBA students?
It develops critical thinking, application of frameworks, and decision-making skills in real business contexts.