Intro to Business
The primary goal of a business
To Maximize Profits
This concept refers to the decrease in the general price level of goods and services in an economy over time.
A catchy and memorable phrase used in advertising to convey the essence of a product or brand
Slogan
Type of financial product allowing to purchase a share of ownership in a corporation
Stocks
A well-known e-commerce giant initially started as an online bookstore in 1994
Amazon
The study of how people make choices to satisfy their needs and wants given scarce resources
Economics
4 factors of production in business
Natural resources (land), labor, capital, and entrepreneurship.
The name, term, design, or other feature that distinguishes a seller's goods or services from those of others
Brand
ROI stands for
Return on Investment
A movie, starring Leonardo DiCaprio, is based on the true story of Jordan Belfort, a stockbroker who defrauded investors with his company
The Wolf of Wall Street
Two companies combining to form a new company
Merger
Tax levied by a nation on goods imported into the country
Import Tariff
This popular advertising metric measures how much it costs to reach 1,000 potential customers
Cost per Thousand or Cost per Mille (CPM)
In the world of investing, the abbreviation "NYSE" stands for
New York Stock Exchange
A revolutionary ride-sharing company founded in 2009
Uber
The "T" in a SWOT analysis stands for
Threats
A measure of average change over time in prices for a constant-quality market basket of goods and services
Consumer Price Index (CPI)
Four key elements of the marketing mix
Product, Price, Place, Promotion
Fixed-income securities that are issued to raise capital and to finance companies' operation
Bond
A famous tech company was originally named "Backrub"
A business concept that involves developing and promoting of goods and services to meet customers' needs and wants
Marketing
This economic term describes a market structure where a few large firms dominate the market
Oligopoly
A marketing strategy dividing a broad consumer or business market into sub-groups based on some type of shared characteristics
Market Segmentation
The comprehensive document that provides an overview of a company's financial health, performance, and other important information at the end of the year
Annual Report
The first woman CEO of a major Wall Street bank
Jane Fraser