Big Ideas
This “E” in the Bananas framework focuses on building real human connections.
Engage deeply
Players regularly do this with fans during games.
interact ( talk, take pictures, sign autographs )
Advertisments
Staff are trained to always focus on this priority
fan expericence
fans are able to choose these
team names, jerseys, and mascots
The Bananas don’t just want customers—they want this.
life long fans
Fans are treated like this, not just as spectators.
participants
Savana Banana tickets for home games are what
all-inclusive tickets
Employees are encouraged to take this when creating moments for fans.
initiative
fans are encouraged to do what with players
interact
This mindset drives every decision the organization makes.
Fans first
Instead of staying distant, players often do this by entering the stands or engaging face-to-face.
meeting fans where they are
Ticket scapling is prevented by
The Savana Banana ticket lottery
The organization constantly looks for ways to improve through this.
fan feedback
Recognizing birthdays or special moments helps fans feel this.
valued
This is the difference between watching a game and experiencing it.
emotional connection
Players sitting and talking with fans creates this type of connection.
personal connection
By focusing on serving the fans the bananas eliminate this friction point
boredom friction
This type of culture empowers staff to try new ideas.
creative culture
When fans share videos and experiences online, it shows they feel this level of connection.
being a part of the team
This principle explains why the Savannah Bananas prioritize creating unforgettable moments over maximizing short-term profit.
fan experience
How can the fans impact the outcome of a banana ball game?
Catching a foul ball
The Savannah Bananas focus on giving fans a great experience instead of trying to do this.
sell to them
Everyone in the organization shares responsibility for this.
fan engagment
Including fans in skits or on-field moments helps create this type of experience.
interactive experience