Chapter 6 - Audience Analysis
Purpose of audience analysis
What is to keep the audience foremost in mind at every step of the speech preparation and presentation?
Definition of mental dialogue
Ways to boost credibility
What is explain your competence, establish common ground with audience, deliver your speech fluently & expressively?
The four types of special occasion speeches
What are speeches of Introduction, Presentation, Acceptance, and Commemorative?
The role of statistics in speeches (Ch 8)
What is statistics help clarify or strengthen a speaker's points?
Definition of egocentrism
What is the tendency of people to be concerned above all with their own values, beliefs, and well-being?
Example of a question of policy
What is should the electoral college be abolished?
Role of emotional appeals in persuasive speeches
What is to add "feeling" and the "force of imagination" to your logical arguments?
The fundamental purpose of a commemorative speech
What is to inspire your listeners?
Difference between peer and expert testimony (Ch 8)
What is...
Expert: people who are regonized experts in their field?
Peer: ordinary people with firsthand experience or insight on a topic?
3 basic types of audience analysis questions
What are fixed-alternative questions, scale questions, and open-ended questions?
Example of speeches to gain immediate action
The different types of reasonings
What is reasoning from specific instances, from principle, casual reasoning, and analogical reasoning?
Why language is important in a commemorative speech
What is it brings dignity, meaning, and honest emotion to the speech?
Identify the 3 types of examples (Ch 8)
What is brief example, extended example, hypothetical example?
4 guidelines for audience analysis questionnaires
What are...
1. Plan the questionnaire carefully
2. Use all 3 types of questions
3. Make sure the questions are clear
4. Keep the questionnaire brief
The 3 types of questions that persuasive speeches try to answer
What is question of fact, question of policy, and question of value?
What is using emotional language, developing vivid examples, speaking with sincerity and conviction, etc.?
What is clarity and vividness?
What is...
(1) Because they perceive the speaker as having high credibility, (2) they are won over by the speaker's evidence, (3) they are convinced by the speaker's reasoning, and (4) their emotions are touched by the speaker's ideas or language?
Ways the speaker can adapt to audience during the speech
What is keep an eye out for audience feedback, modify your introduction to mention other student's speech topic if they do the same topic, adjust your delivery to the audience size, etc.?
What are Problem-Solution Order, Problem-Cause-Solution Order, Comparative Advantages Order, Monroe's Motivated Sequence?
What is hasty generalization, false cause, invalid analogy, bandwagon, red herring, ad hominem, either-or, slippery slope, appeal to tradition, and appeal to novelty?
An example of a language device used in MLK's "I Have a Dream" speech
What is alliteration, repetition, simile, metaphor, etc.?
Name all of your classmates names
What is....?