AIR CANADA
AEROPLAN
AVIATION
MARKETING & AI
OBJECTIVES & VALUES
100

Signature Class

•What is Air Canada’s premium international cabin called?

100

AEP

Which Adobe tool is used for experience personalization?

200

RBA

What does RBA stand for in Aeroplan? (Revenue-Based Accrual)

300

Dilution

What term describes the reduction in revenue per seat due to discounting?

400

Lift Each Other Up

Which objective promotes team support and empowerment?

500

Gradient Boosting

Name one predictive modeling technique used in AI.

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