AIR CANADA
AEROPLAN
AVIATION
MARKETING & AI
OBJECTIVES & VALUES
100

Before a flight, passengers can relax in Air Canada’s premium international lounge, also known as this

Signature Suites

100

Keep earning and flying and you can achieve Aeroplan’s top elite status tier

Super Elite

100

If you're lucky enough, you'll fly this Boeing 787 aircraft in Air Canada’s fleet but we know it as this nickname

Dreamliner

100

This Adobe tool is used for experience personalization

AEP

100

This strategic pillar focuses on expanding the network

Reach New Frontiers

200

One can also enjoy the other Air Canada lounge that goes by this abbreviation 

MLL

200

The new way of earning with Aeroplan's RBA stands for this

 Revenue-Based Accrual

200

Sometimes crew members travel without operating duties, often repositioning for a flight

Deadhead

200

Hopefully you don't forget...what metric measures the proportion of actual positive cases correctly identified by a model

Recall

200

There is no "i" in team and this value emphasizes working together as "one" team

Win as One

300

This phrase represents Air Canada’s hospitality promise

Glow-Hearted Hospitality

300

Name two everyday earn partners in the Aeroplan program

Uber, Starbucks, Parkland/Journie, LCBO, Bell

300

The reduction in revenue per seat due to discounting will cause this 

Dilution

300

Too bad but this batch of members is excluded from a campaign to measure incremental impact

Control Group

300

Let's continue on the subject of teams and this objective promotes team support and empowerment?

Lift Each Other Up

400

Let's think vacation and fly with Air Canada’s leisure airline brand

Rouge

400

Do I hear 10%? No, how about 20%? Not even. How about 30% savings in points when booking with this Aeroplan preferred partner hotel program

HotelSavers

400

PLF - hopefully it's high as it's needed for performance

Passenger Load Factor

400

Air Canada uses this tool for marketing resource management?

Workfront

400

As Canada's official Olympic carrier, our motto may not be "Citius, Altius, Fortius" but rather this printed on our special aircraft

Fly the Flag

500

AC employees love their passes and this was the most travelled destination outside Canada

London, GB

500

Within 100,000 – how many flights/segments did AE members take in 2025

26,781,494

500

This will be the first destination that will be serviced by the Airbus 321XLR

Palma de Mallorca

500

This machine learning technique builds models sequentially, with each new model correcting the errors of the previous ones - only the strong survive

Gradient Boosting

500

And let's not forget our bread and butter - we always need to make their life better with our E....C....X....statement

Elevating the Customer Experience

M
e
n
u